Job Description

We are looking for a Paid Media Specialist to develop, manage, and optimize paid digital campaigns across various platforms. The ideal candidate will have a strong understanding of performance marketing strategies, analytics, and a proven track record of executing successful paid media campaigns. This role requires a balance of creativity and data-driven decision-making to achieve client goals and maximize ROI.

Responsibilities

Plan, create, and manage paid media campaigns across platforms, including Google Ads, Facebook, Instagram, LinkedIn, YouTube, and others.
Develop and execute strategies for paid search, display, social media, and video advertising.
Conduct keyword research and develop ad copy to optimize paid search and social media campaigns.
Monitor and analyze campaign performance metrics, providing detailed reports on KPIs such as CTR, CPA, ROAS, and conversion rates.
Continuously test and optimize campaign elements, including audience targeting, bidding strategies, and creative to improve performance and meet objectives.
Manage campaign budgets, ensuring cost-effective spending and maximizing returns.
Collaborate with internal teams (creative, content, and account managers) to ensure paid media efforts align with overall brand and campaign strategies.
Stay up-to-date with industry trends, tools, and platform updates to ensure best practices are followed and new opportunities are leveraged.
Conduct A/B testing for ad creative, landing pages, and audience targeting to optimize results.
Present campaign insights, findings, and recommendations to clients and stakeholders in regular performance reviews.

Qualifications

Bachelor’s degree or equivalent in Marketing, Advertising, or a related field.
2+ years of experience in paid media, digital advertising, or performance marketing, with a proven track record of successful campaigns.
Strong proficiency in paid media platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and familiarity with programmatic advertising tools.
Data-driven mindset with experience using analytics tools such as Google Analytics, Facebook Insights, and others to interpret campaign performance.
Strong understanding of audience segmentation, targeting, and retargeting techniques.
Excellent communication and presentation skills, with the ability to explain campaign results and optimization strategies to clients and internal teams.
Ability to work both independently and collaboratively in a fast-paced environment.
Bilingual (English/Spanish) is a plus.

Bonus Qualifications

Experience with e-commerce paid media campaigns.
Google Ads and Facebook Blueprint certifications.
Familiarity with SEO and how it integrates with paid media strategies.

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Paid Media Specialist