What does a day in the life of a Paid Media Analyst look like?

Work with the Paid Media and SEO teams to develop strong, holistic marketing strategies.

Work in Canva to duplicate content and reformat it with customer’s branding (change color schemes, add logos, use customer photos/videos, etc) as well as create custom content upon request.

Schedule content to customer’s Facebook and Instagram profiles in Sprout Social.

Work on Meta and Google Ads to analyze ad performance and implement optimizations.

Meet with customers regularly to ensure performance is on track and decrease customer churn.

What are the required qualifications of a Paid Media Analyst?

1-3+ years experience in Meta and Google Ads.
1-3+ years experience in organic social media management.
1-3+ years experience in customer service, including but not limited to holding regular meetings, managing customer expectations, and communicating performance data in a way that is easily understandable to our customer base.
Ability to navigate Canva, Google platforms, Meta platforms, and Sprout Social at a novice level.
Understanding of general social media content needs (proper aspect ratios, difference between Facebook and Instagram platforms, etc.)
Ability to understand content data points to boost engagement and other metrics as defined.
Ability to download media files and use Google Drive to share asset links in Excel documents.

Ninja Perks and Benefits

Full time employees
Competitive compensation
Adherence to government-mandated benefits
Retirement Savings Program with Company Matching
Life Insurance
HMO on day 1
Paid time off, birthday leave
Bonus and incentive plans
Opportunities for skills training and personal and professional development
Employee Referral Program
Beautiful office space (for onsite employees)
Free lunch provided daily (for onsite employees)

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Paid Media Analyst