Job Title

Performance Marketing Manager

Department

eCommerce

Reports To

Senior Director, Ecommerce & Marketing Ops

FLSA Status

Exempt

Location

Nashville, TN (hybrid)

SVP Worldwide, the world’s largest consumer sewing machine company, has an immediate full-time, exempt position available. The company and its three iconic brands - SINGER®, HUSQVARNA VIKING®, and PFAFF® - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.

The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!

The global corporate headquarters is located near Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 170+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers in more than 25 countries on five continents.

SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity, Trust, Teamwork, and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world’s finest sewing products, services, and overall customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.

Job Responsibilities

Implements marketing plans across multiple channels to fulfill the eCommerce vision and strategy for achieving corporate sales and conversion goals
Responsible for both strategy, implementation, and management of paid media across our portfolio of brands
Strategizes and implements search engine optimization (SEO) and content to increase traffic to the website as well as local stores
Collaborates with marketing and cross-functional teams to drive innovative creative for all campaigns
Leverages data analytics to monitor and report on campaign performance, adjusting strategy as necessary to meet KPIs and growth goals
Builds and deploys compelling content to attract, engage, and retain visitors and promote sales
Works in tandem with other eCommerce team members and with other Marketing teams to ensure a streamlined brand message that targets the appropriate audience collectively
Analyzes market trends, consumer behavior, and competitive landscape to mold marketing strategies and product positioning, driving customers through the funnel from brand awareness to order and subscription conversions
Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance

Qualifications

Bachelor’s Degree in Marketing, Business Communications, or related field
5 years of experience in performance and growth marketing, preferably in an ecommerce capacity
Strong understanding of how to build a marketing funnel that converts
An ability to optimize paid media for scale, RoAS, and other metrics-driven KPIs
Knowledge of Google Ads, Facebook Ads, and other paid media advertising platforms
Expertise in SEO strategy, both national and local, to drive both website traffic and store traffic
Ability to work independently with minimal supervision and to go beyond the basic project/job description
Good analytical skills with an ability to build dashboards
Solid presentation skills in both preparing reports as well as sharing leadership readouts
Must have a strong level of personal organization
Must be detail-oriented, with the ability to handle multiple assignments promptly and effectively
Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks is required
Excellent communication and collaboration skills
Tech-forward subscription model experience preferred
Experience with creative design and ad production preferred

We Offer You

Full benefits package; medical, dental, vision
401k plan
Competitive PTO accrual as well as additional wellness days
Hybrid work schedule
Work environment that harbors a culture of collaboration and community
Learning and development opportunities

Physical Requirements

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time
Communicate effectively with customers through multiple forms of technology, including telephone and computer.
Must be able to receive and convey information
Required to retrieve or reposition products like sewing machines weighing up to 50 pounds

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.

Why You Will Love Being a Part of the SVP Worldwide Team

We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.

Like what you see? Then come “sew” and grow your career with us!

SVP Worldwide

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