Company description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
OverviewThe Analyst position is a junior-level position that uses paid social media knowledge and expertise to provide actionable insights and recommendations. You'll help to develop innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social programs.
This opportunity offers team visibility at the highest levels, including the C-suite. Work will focus on U.S. campaigns, with some global collaboration, requiring flexibility for time zone differences.
Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.
Responsibilities- Monitor and manage daily pacing to ensure campaigns align with performance goals and address open items to maintain smooth operations.
- Conduct billing verification checks and perform monthly actualizations to ensure financial accuracy and compliance.
- Handle Prisma uploads and develop taxonomy builds to maintain consistency and streamline campaign tracking.
- Create and maintain CWB (Campaign Workflow Blueprint) builds, and platform builds, performing detailed 1-eye QA for accuracy.
- Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social campaigns
- Assist with optimizing, implementing, and analyzing paid social marketing activities
- Support execution of customer, media, brand, and market research that produce unique insights and opportunities
- Partner with the Paid Social Manager in driving strategic social expertise within the team
- Report on key metrics for campaign effectiveness and develop key findings for optimization
- Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
- Foster strong relationships with internal teams and client groups
Qualifications- Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 6+ months of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. TikTok, Meta, Pinterest, (X) Twitter, etc.)
- Digital media operations experience preferred
- Strong analytical thinking and mathematical skills and an ability to manage data
- Experience with Meta, and (X) Twitter Ads platform or 3rd Party API technology
- Understanding of Search PPC and digital display advertising
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel (Pivot Tables, VLookup's, etc)
Additional informationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: $<<min>> - $<<max>> <<pay frequency>>. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <<date>>.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
