Description
Position at GroupM Nexus
Title: Managing Partner, ActivationLocation: Rose Court, LondonReporting to: Managing Director, Nexus Media SolutionsKey Report: Head of Activation
GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more at www.groupm.com.
Role Overview
The Managing Partner, Activation, is a senior stakeholder responsible for leading the Activation function within Nexus Media Solutions (NMS). This role focuses on the operational elements of the business, ensuring the seamless delivery of campaigns, technology stack integrations, and driving new innovations. You will create and implement a comprehensive activation strategy that aligns teams, manages margins, and oversees supply across all solutions. As a trusted leader, you will establish strong relationships with clients and internal stakeholders to ensure the delivery of innovative and effective activation solutions that drive business impact. You will report directly to the Managing Director and be a key member of the NMS leadership team.
Responsibilities
Activation Leadership
- Oversee the overall performance and strategic direction of the Activation team, ensuring alignment with NMS goals.
- Develop and execute an activation strategy that focuses on delivering campaigns, technology stack integrations, and driving new innovations.
- Foster a culture of operational excellence, continuous improvement, and innovation within the Activation team.
Campaign Delivery and Technology Integration
- Lead a team to the delivery of high-quality campaigns across all solutions, ensuring the team deliver timely and effective execution.
- Oversee the integration of new technology stacks to enhance campaign performance and operational efficiency.
- Drive the adoption of new technologies and innovations to improve activation processes and outcomes.
Team Alignment and Leadership
- Align teams across different functions to ensure seamless collaboration and execution of activation strategies.
- Lead, manage, mentor, and develop a high-performing Activation team to deliver against business targets and client growth.
- Set focus and priority areas for the team through defined and measurable OKRs.
Margin Management and Supply Oversight
- Manage margins effectively to ensure the financial success of activation initiatives.
- Working closely with GM Finance team to ensure all numbers are reconciliations are reporting accurately to WPP
- Compensation requests – working closely with Commercial Director
- Oversee supply management across all solutions, ensuring optimal resource allocation and utilization. Working closely with Supply Operations
- Identify opportunities to increase the scale and efficiency of campaign delivery.
Client and industry Engagement
- Act as a key strategic advisor to priority clients, supporting their growth through innovative activation strategies.
- Present activation solutions and campaign performance insights to clients, demonstrating the value of NMS in driving business outcomes.
- Represent NMS at industry events and panels, showcasing thought leadership in activation and operations.
Stakeholder Management
- Collaborate with the Managing Director, Head of Activation, and other senior leaders to align activation initiatives with overall business objectives and strategic growth.
- Partner with NMS regional and global teams to ensure consistency and integration of activation practices.
- Work closely with Client Services, Marketing Science, and Solutions Development teams to support client campaigns with robust activation solutions.
- Maintain a close relationship with GM Trading to ensure the right deals are done with the correct specifics.
People and Culture
- Lead by example on the NMS core values, inspiring and coaching others to do the same.
- Build a culture of knowledge sharing and collaboration, stepping up to lead on key strategic priorities.
- Instil a collaborative and effective ‘one team’ ethos across NMS and with agency partners.
- Drive the activation team to have a strong uptake in the One GroupM culture – including ERGs
Requirements
The ideal candidate is a commercially focused, seasoned leader who:
- Is strategic, action-focused, and inspires and coaches teams to continuously excel.
- Delivers impact with strong commercial awareness and business acumen.
- Can set and deliver the highest standards of work that others follow.
- Ability to deliver difficult decisions under pressure
- Has a track record of setting and executing successful activation strategies.
- Is collaborative and experienced in identifying opportunities for improved working across business functions.
- Is a strong and effective communicator across all levels, capable of translating technical and complex points to non-technical audiences and coaching others to do the same.
- Can resolve issues through a solution-focused mindset, with diplomacy and tact.
- Can act as a cross-channel strategic advisor, including the use of technology and data, to match NMS solutions to client needs.
- Is a critical thinker, who is driven, ambitious, and takes a solutions-focused approach to their work, in order to deliver outstanding outputs for the business and their clients.
GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation, and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
Discover more about GroupM Nexus at https://www.groupm.com/groupmnexusDiscover more about GroupM at https://www.groupm.com/
