Description
Position at EssenceMediaCom
We are currently looking for a Japan E2E Media Director to join us in our SK-II business. In this role, you will be responsible for establishing and running, with excellence, one of the lead markets in the Global hub, covering all relevant global and local digital and offline platforms. We are looking for an individual with 10+ years of relevant experience in digital media/ecommerce operations and who has a proven track record of running large scale clients.
Reporting of the role
This role reports to: SK-II Japan Market Lead
Markets: Japan
3 best things about the job:
- Working with the fastest growing ‘prestige skincare’ brand in the world, a brand that has beaten its business goals by 3X for 3 successive years. Check out their campaigns here https://www.youtube.com/watch?v=OUNER5_MOOA and https://youtu.be/irfd74z52Cw
- Working with an extremely diverse, international group of individuals both at GroupM and at the client
- Strong, supportive team and network, that will ensure you learn, grow and delivers best of your abilities
Overview of job
The Japan E2E Media Director will be responsible to:
- Developing strategy and media channel and sufficiency recommendations to ensure we deliver as per the set targets
- Working with the team on the mid-year and annual strategy to achieve the desired KPIs for the business
- Proactively planning and implementing digital development and growth of the client
- Deliver innovative and Creative solutions to media briefs
- Ensuring delivery of a digital solution which is relevant to the client’s business by fine tuning budget allocation, weights, phasing, site mix in creation of the media plan
- Be on top of in-campaign performance, and recommend changes in-flight to deliver the best against the plan
- Identify opportunities and new interests for the client to drive revenue and benefit business needs as their advisor.
- Work collaboratively across departments within the network and the team as needed
- Manage overall agency/client relationship by providing strategic input while translating the client’s vision and needs into business requirements
- Lead and build strategic platforms (using SG Hub and local market intelligence) and POVs that can be adopted and adapted around the market; leverage global POVs for market where relevant
- Ensure compliance with GroupM and the client
- Lead to address critical issues as they arise. Sample issues might be “Our competitions is growing faster in sales and brand equity, but their media investment seems to be less than ours. What are we missing?”, “Less consumers are visiting offline store, while our consumer demand measured in google search seems positive vs. last year. What could we do better at a larger business level”
In this role, your goals will be:In 3 months:
- Working with the team to respond to briefs ensuring that the GroupM’s product and Global principles are brought to life.
- Develop existing team’s capability on the business.
- Establish strategic and operational presence and built outstanding relationships with key clients both local and global.
- Establish best-in-class platform/format KPIs & benchmarks, for both media and content performance.
In 6 months:
- Consistent operational excellence in delivery to the brand
- Develop market level perspectives (in form of reports, PPTs, summaries, thought leadership pagers, etc.) at bi-weekly, monthly, quarterly, and annual level.
- Develop synergies with other markets on planning and strategy.
- Ensure Local nuances are built as part of conversations and plans to make it locally relevant.
In 9 months:
- Trusted partner for the client on all fronts. Been well recognized by key clients by demonstrating the digital leadership in terms of strategic innovation, measurement etc.
- Collaborative leader, engaging with people of all levels.
What your day job looks like at GroupM:
- Leading and developing the team
- Engagements with Senior Client contacts
- Ensuring operational excellence in delivery to the customer
- Developing strategic capability
- Engagement with internal stakeholders and support teams
- Ability to be flexible and apply 80/20, has some self-driven hustle and sense of urgency
What you’ll bring:
- An eyes on consumers, hands on keyboard disciplined approach
- Execution-back and data powered strategic mindset
- Focus and passion for excellence in execution
- E2E perspective, with analytical expertise
- Data & technology savviness for media / business solutions
- Ability to thrive & make the team thrive in times of flux
- Set & manage client expectations, including senior clients
- Good balance of IQ & EQ
- Entrepreneurship & ability to lead the marketplace & vendor relationships
Minimum qualifications:
- 10-15 years of Proven track record of managing large scale clients at an agency level
- Experience in FMCG is good to have
- Experience in delivering actionable strategies; good storytelling in verbal and written form
- Understanding of the E2E of marketing communications, with ability to convert execution results to actionable insights that can successfully optimize the strategy / planning
- Experience of having led and coached mid / large sized teams
- Understanding and aptitude to translate existing & upcoming technology trends to media / business solutions
- Style - Must be confident and approachable, helpful and easy to work with
- Culture - Be a great example of our company behaviours – know it / push it / share it / do it.
More about GroupM
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. GroupM challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
GroupM understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. GroupM is a place for us to grow our careers and expand our horizons. GroupM is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
