Description
Position at EssenceMediaCom
Overview of job
In this role, you will be working one of EssenceMediacom's key global clients across B2B and B2C giving you broad exposure and opportunity to develop both skillsets. You will be key to ensure smooth account operations and coordination internally to deliver communication & digital planning recommendations. Externally where you will be looked upon in the team as the integrator of great ideas, nurturing strong client relationship as well as facilitating the relationship with other internal/external stakeholders.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Associate Director 3 best things about the job:
- The prospect of honing your skills in media planning/buying by working on Global brands focused on retail, youth culture and consumer brands, providing exposure across SEA markets
- Opportunity to be part of a progressive group pushing the boundaries of ecommerce and demand generation practices with a track record of award-winning work.
- Be part of the culture built on collective energy, passion, collaboration, and support.
Measures of success –
In three months:
- Demonstrate good understanding of media landscape, client’s business category and challenges
- Gain digital skills across ad ops, campaign management and reporting for digital channels including Search, Shopping, Programmatic, Paid Social, Video, Native, etc
- Acquire a good understanding of planning framework and how it can be applied to build an effective campaign strategy and channel plan
- Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimisation and delivery of performance utilising all relevant internal teams, agency processes and tech.
In six months:
- Able to propose ideas and activities to answer identified challenges.
- Able to independently manage campaign operations (taxonomy sheets, ad tracker creation, etc) with minimal supervision from manager
- Gain global and local market team’s trust and confidence
In 12 months:
- Assist in leading medium scale projects (identify need, formulate idea into plan, set the scope and present to various campaign leads)
Responsibilities of the role:
- Key support to ensure smooth campaign operations & successful digital campaign execution
- Identify and implement media initiatives across multi-media platforms
- Understand the client’s market position to achieve optimal negotiations for clients
- Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
- Ensure regular reporting is delivered on time and accurately
- Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
- Facilitate cross team learning and knowledge sharing
- With guidance to contribute to strategy development. This will include the ability to understand and interpret briefs and the application of insights to develop marketing and communications solutions
- Develop and build relationships with clients over time.
- Work with internal specialist resources and group resources on daily basis
- Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues
What you will need:
- Be a team player
- Be enthusiastic and proactive in getting involved
- A curious mind
- Strong attention to detail
- Ability to work to deadlines
- Able to multi-task and handle multiple projects at one time
- Good organisation skills
- Good knowledge of PowerPoint and Excel
- Show interest & understanding of the media industry
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.comFollow @GroupMAPAC on TwitterFollow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
