Company Description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
OverviewPosition Summary
The Paid Search Sr. Associate executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal for this role is to “bridge” the campaign execution and client objectives, deeply understanding client needs and ensuring our Search execution and management delivers against these goals.
Key Responsibilities
- Responsible for ongoing management, execution, and monitoring of SEM campaigns
- Oversee day-to-day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix
- Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
- Partner with Search Associate to train and mentor on Search campaign management and executional best practices
- Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
- Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets
- Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
- Lead reporting work stream by providing insights; giving meaning and next steps to performance data
- Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up
- Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives
Knowledge
- Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite)
- Advanced understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc, able to navigate, establish settings, pull reports, and implement changes across platforms
- Advanced understanding of Search metrics and how they are connected
- Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team
- Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives
Requirements
- Ability to multi-task, manage one’s time and demonstrate personal organization
- Experience delegating, providing clear direction and training others on Search tasks and concepts
- Strong communication and listening skills, deeply understanding the needs of others and articulate their needs
- Diligently and flawlessly executes on assigned area of project
- Exhibits integrity, trust and investment in self-development
- Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc)
- Bachelor’s degree preferred, with 2+ years of direct Search campaign management
- Healthcare industry knowledge a plus
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
