Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
OverviewZenith is looking for an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business. The VP effectively leverages experience, curiosity, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs – both short- and long-term. This position report directly to the SVP, Strategy.
Responsibilities- Serves as senior lead on client’s business and oversees all aspects of the assigned LOB(s)
- Defines high level strategy and holistic management of the media plan development, implementation, and execution
- Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
- Responsible for designing and managing projects and resources for subsidiaries/business unit
- Maintain an in-depth knowledge of the client business and competitive landscape
- Team leader for client interaction while fostering positive relationships
- Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
- Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams
- Outlines role & responsibilities for the Strategy team – delivering on vision, direction, management, and support to direct and indirect reports
- Supervising, training and developing staff (team growth and learning agenda, managing workload, delegating responsibilities, and performance management)
- Ensure connectivity with all relevant internal and external stakeholders
- Serves as primary leadership and content development stakeholder for all client presentations
- Participation in special projects involving cross department team development and leadership
- Participates in new business efforts including development of new business opportunities and new business pitches (as needed)
Qualifications- B.A. or B.S., preferably in Marketing, Advertising, or related field
- 10+ years of media planning experience
- 5+ years of experience in a management capacity
- Agency experience highly preferred
- Experience in entertainment is a big plus
- Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
- Excellent leadership, management and motivational skills
- Excellent organizational, interpersonal and quantitative/analytical skills
- Adept at injecting ideas, innovation and leading industry developments into planning assignments
- Detail-oriented and proven ability to thrive in a fast paced environment
- Must be a self-starter, with strong planning and organizational skills
- Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
- Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
- Professional presentation, training and client-facing skills
- Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
- Accountability and flexibility with the ability to work in a fast-paced environment
- Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
- Able to guide others in defining high level strategy for business unit
- Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
- Demonstrates an ability to be curious and passionate about our client’s business
- Positive, team-player attitude
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.
