Company Description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
OverviewAt Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.
As an Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights.
ResponsibilitiesThe Analyst will provide analytic support and strategic recommendations for an established brand within the Publicis Collective portfolio. The Analyst is expected to have an eye for numbers, a passion for data, intellectual curiosity, proficiency at problem solving, an understanding of online and paid media, and familiarity with channels across the media ecosystem. You will be a team player and responsible in a client service environment, delivering day to day support to grow the client experience.
Day-to-day, your role includes:
- Collaborate with internal teams to create datasets & visualizations for measurable campaign objectives and key performance indicators.
- Determine campaign data and tracking requirements.
- Using data to solve unique business challenges in support of all marketing activities across paid media channels (search, social, display, programmatic, linear, audio, etc.
- Planning and documenting execution plans with an eye towards the future, including best practices.
- Perform ongoing analysis using Excel, Tableau and other tools, etc. to ensure timely measurement & reporting of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and market research).
- Being curiosity driven, and continually challenging the status quo, building towards automation and scalability.
- Demonstrates ability to self-explore data and tools with little dependency on manager.
QualificationsWe’re looking for strong, impactful work experience, which typically includes:
- 1-3 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations.
- Possession of excellent written, oral communication and presentation skills.
- Strong analytical thinker with an abundance of intellectual curiosity & ad tech acumen.
- Experience with Campaign Manager, Search Ad 360, and website analytics tools (Adobe Analytics preferred, Google Analytics acceptable).
- Familiarity with third party research partners such as Kantar, Nielsen and comScore.
- Intermediate data visualization skills (Tableau, PowerBI), Excel skills (building macros, formulas, pivot tables) and PowerPoint.
- Understanding of the broader media ecosystem, especially online advertising media channels such as Search, Display Banners, Email, Contextual, and Social.
- Knowledge of the Automotive OEM industry preferred.
- Detail oriented, quick learner and able to balance multiple tasks.
- In-depth knowledge in multivariate testing and statistical analysis.
- Strong project management skills.
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
