About Burson
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company.
The Role
Burson has an immediate opening for a seasoned Account Supervisor, Paid Search to join our Health & Wellness Practice. As a rapidly growing Paid Media team within one of the world's largest Corporate Communications agencies, we're seeking driven, innovative individuals to join our collaborative and supportive environment. We empower our team members to learn, grow, and achieve their career aspirations while making a tangible impact on the healthcare industry.
Position Overview
As a Paid Search Supervisor within the Burson Health & Wellness Paid Media team, you will play a crucial role in developing and executing cutting-edge search engine marketing (SEM) campaigns for our valued healthcare clients.
Key Responsibilities
Strategic Planning & Client Collaboration
- Develop a deep understanding of client goals, target audiences, therapeutic areas, and competitive landscapes.
- Collaborate with integrated media leads to establish key performance indicators (KPIs), define target audiences, recommend appropriate SEM platforms, and develop budget allocation strategies.
Campaign Management
- Create and execute end-to-end SEM campaigns, encompassing keyword research and expansion, ad copy development (including A/B testing), campaign setup and configuration, bid management, budget pacing, and ongoing performance analysis.
Performance Optimization
- Continuously monitor and analyze campaign performance, identifying opportunities for optimization and improvement.
- Leverage data-driven insights to refine targeting, adjust bidding strategies, and enhance ad copy relevance.
- Provide regular performance reports and insights to clients and internal stakeholders.
MLR Submission Preparation & Review
- Collaborate with VP, Paid Search to ensure all paid search materials and activities comply with relevant regulations and guidelines.
- Prepare and submit materials for MLR review, incorporating feedback and ensuring timely approvals.
- Maintain accurate records of MLR submissions and approvals.
Innovation & Best Practices
- Stay abreast of industry trends, best practices, and emerging platforms within the paid search landscape.
- Proactively explore and evaluate new technologies and strategies to enhance campaign effectiveness and drive innovation within the team.
Collaboration & Communication
- Work effectively within a cross-functional team environment, fostering open communication and collaboration with colleagues across various disciplines.
- Effectively communicate campaign strategies, performance results, and insights to both internal and external stakeholders.
Required Experience
Knowledge & Experience
- 2-4 years of hands-on experience in search engine marketing, preferably within an agency setting.
- Proven track record of successfully managing and optimizing paid search campaigns across various platforms and audiences.
- Strong understanding of SEM principles, including keyword research, audience targeting, bid management, and performance analysis.
Technical Skills
- Proficiency in using SEM platforms (Google Ads, Bing Ads) and web analytics tools (Google Analytics).
- Experience with campaign management and reporting tools is a plus.
Analytical & Problem-Solving Skills
- Strong analytical skills with the ability to interpret data, identify trends, and extract actionable insights.
- Demonstrated ability to solve complex problems and develop innovative solutions.
Communication & Interpersonal Skills
- Excellent written and verbal communication skills, with the ability to effectively present information to diverse audiences.
- Collaborative and team-oriented mindset, with a strong ability to build relationships and work effectively with cross-functional teams.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Knowledge of SEO principles and their integration with SEM efforts.
- Experience with pharmaceutical marketing or within a regulated industry.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
Burson Perks
- Hybrid work environment that offers flexibility and balance
- Career growth opportunities through continued education and development
- Employee Resource Groups
- Comprehensive paid time off policy
- 12 weeks paid Parental Leave
- Wellness benefits including healthcare, vision, dental, and pet insurance
- 401K Savings and Investment Plans
- Commuter benefits
- WPP Employee Discount Program
Compensation
The base salary for this position may range from $50,000 to $105,000, with individual compensation varying based on job-related factors.
Equal Opportunity Employer
Burson is committed to diversity, equity, and inclusion. We do not discriminate against applicants or employees based on race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
Accessibility
Our careers page is designed to be accessible to everyone. For specific accommodations during the application process, contact appaccommodations@bursonglobal.com.
