Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiatives. This position requires a "hands-on" manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.
This position is both strategic and tactical in scope and requires the ability to apply detailed paid search knowledge to actionable insights and recommendations. They will assist the Associate Media Director and Director in driving strategic paid search expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.
Responsibilities
- Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
- Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
- Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
- Drawing on previous experiences, uses a variety of approaches to identify client needs
- Partner with clients to ensure their needs are met and their expectations surpassed
- Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
- Budget and performance projections for testing new search partners or technology
- Responsible for presenting recommendations, applying client feedback to keyword and copy proposal prior to client signoff
- Proactively advocate for campaign adjustments based on performance trends and competitive landscape
- Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative
- Conduct monthly client billing audits
- Partner with Associate Director to develop processes for improved workflow within Starcom and between agency partners and vendors
- Maintain stellar relationships with the vendor partners to further advance Starcom as a preferred client partner
- Provide formal training to new team employees
Qualifications
- Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 3+ years of biddable media management experience with a focus on Search
- 1+ years working with search platforms with hands-on experience managing and optimizing buys
- Bonus if experienced with retailer platforms such as Amazon, Criteo, Instacart, DoorDash, etc.
- Experience in applying search to brand-building & direct response initiatives
- Experience working in Skai, SA360 and other ad-serving platforms
- Strong analytics, organizational, and communication skills
- Previous leadership/management experience is preferred
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
- Strong organizational, problem-solving, and communication skills
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
