About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The Team You Will Be a Part Of
Our new Direct to Consumer (D2C) team is responsible for accelerating our D2C journey, providing an amazing opportunity to shape Whirlpool's future. We aim to ensure that every customer interaction with our brands is exceptional, prioritizing customer experience above all else. We are transforming our business and the industry more than ever before – making it the perfect place to bring your ideas and make a big impact.
This Role In Summary
The Paid Media Manager will report to the Growth Marketing Director of the Direct to Consumer business. You'll be responsible for defining and executing the media strategy, managing all the paid channels, executing campaigns and analyzing KPIs with the full funnel view. You'll manage all paid media campaigns for D2C Whirlpool sites including those aimed at increasing awareness and lead generation, making sure every consumer interaction with our brands is an amazing experience. You'll test concepts faster, validate models quicker and accelerate our ecommerce business. Ultimately your role is to help owners and users of our products increase the value they receive throughout the ownership cycle.
Your Responsibilities Will Include
- Develop revenue projections for paid channels, optimizing budget allocation and ensuring return on investment
- Plan, structure and implement actions in Facebook, Google Ads, Affiliate and Retargeting channels
- Handle technical implementations such as conversion pixel implementations, discount coupons, display, XML (Extensible Markup Language) or API (Application Programming Interface) management
- Analyze, enrich, and ensure the quality of data to allow for effective use of full funnel reporting in business activities
- Monitor and verify results daily to evaluate changes in commercial routes or levers
- Manage the external agency and attend briefings and meetings for the realization of digital public pieces
- Analyze and automate reports to generate insights and perform tests on media channels, ensuring the best financial return and compliance with KPIs
- Collaborate with internal Commercial, Information Technology, Business Intelligence, Brand and Finance teams
Minimum Requirements
- Bachelor's degree
- 5+ years of experience in performance marketing
Preferred Skills And Experiences
- Performance marketing experience at a fast-paced ecommerce company or agency
- Google Ads, Facebook Ads or similar certification
- Experience in retargeting and affiliate marketing
- Experience working with Adobe and Google Analytics
- Experience working with performance marketing KPIs and online media concepts (visits, click through rate (CTR), cost per acquisition (CPA), cost per click (CPC), bounce rate, impressions and conversion rate)
- Experience using advanced spreadsheet functions and formulas to analyze and manipulate complex datasets
- Tableau and data studio experience
- Experience increasing LTV (lifetime value) and user engagement
What We Offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional Information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply 'always on' flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.
Benefits
We offer other flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
- Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
