Description
Position at GroupM Nexus
Overview of job You will be the expert in the group who has depth experience and knowledge in Ecommerce business who can be the consultant to our key clients on building their Ecommerce business in the complex market across multiple Ecommerce platform include but not limited to JD,Taobao, Tmall.
Reporting of the role
This role reports to the Ecommerce Director, Guangzhou
3 best things about the job1. 行业：电商的相应推广是增长最快的数字广告形式，2. 团队：电商策划，运营，推广经验丰富的团队成员3. 经验：知名品牌电商推广的操作，以及各主流电商平台的推广都是宝贵的经验
Measures of success –
In three months:
- 掌握各主流电商平台的电商推广形式及操作
- 参与到知名品牌的电商推广活动中
In six months:
- 负责知名品牌主流电商渠道RTB广告的推广规划，投放及优化
- 熟识各类电商平台的广告投放
In 12 months:
- 成为主要的电商渠道RTB广告投放的专家
- 整体负责某品牌的电商推广规划及投放
Responsibilities of the role:
- 负责天猫/京东/苏宁/唯品会/抖音/快手等电商平台店铺免费+付费流量的获取；根据电商节点及店铺节奏制定投放投放策略以及数据跟踪分析；
- 负责各电商平台内推广工具的优化操作以及数据跟踪分析报告，提高店铺、广告的点击率、浏览量和转化率，协助完成目标和销售额；
- 主导店铺的月度、季度、年度分析（其中包括行业分析，竞品分析），根据分析结果给出建议；
- 快速回应品牌对策略的疑问和需求，做好内部外部沟通桥梁；
- 协助沟通店铺投放素材文案线稿和跟进设计，收集行业数据情况，并提出优化建议；
- 辅导团队成员成长，在工作上给予指引，能够主动承担一定的团队组织或为团队增加价值的工作。带领新人熟悉团队工作模式，负责新人的在岗培训
- 做好老客户维系，保持长期合作关系
What you will need:
- 本科学历以上，电商推广经验3年以上
- 熟悉各主流平台推广工具和站外流量获取的使用和数据分析应用
- 擅长数据跟踪与分析，能根据数据变化，及时调整人群、出价、创意等
- 有较强的沟通能力、理解能力、逻辑分析能力、团队合作精神
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more about GroupM at www.groupm.com.
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More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About China
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
