Description
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for an experienced Sr, Marketing Manager, Paid Search (SEM) to join our Amazon Music team and help driving WW customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. This marketing leader will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Key Job Responsibilities
- Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management
- Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting
- Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives
- Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements
- Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps
- Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap
- Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
- Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams etc.)
- Develop the strategy for channel growth in emerging markets
- Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance
- Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free
- Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- 4+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search)
- Google Ads Certified (GAP) and other SEM platforms certified
- SEM/PLA bid management platform experience required
- Experience with keyword analysis, common keyword research tools
Preferred Qualifications
- 8+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media & entertainment industry
- Demonstrated high level leadership and communication (written and verbal) skills to drive recommendations
- Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives
- Time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market
- Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities
Additional Information
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
