Job Description
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. The Analyst, Paid Search also requires participation in and completion of our agency wide, entry-level training program, and our search specific training track.
Responsibilities
- Gather research necessary to build a new campaign
- Assist team in gathering necessary data for plan development
- Responsible for trafficking approved plan
- Monitor and maintain campaign budgets, pacing, and bid adjustments
- Monitor and manage performance and competitive landscape
- Monitor and optimize paid search performance to meet business objectives
- Develop optimization recommendations and/or testing plans
- Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
- Pull and analyze data to inform campaign reporting and help build insights
- Granular maintenance of monthly billing cycle
- Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
- Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Stay informed on search industry trends and new tools and ad formats
- Successful completion of training programs and requisite certifications required
Qualifications
- Some professional or internship experience in SEM/paid media preferred
- Strong quantitative skills, including analytical abilities and math proficiency
- Proficiency in MS Suite: Excel, Word, PowerPoint required
- Solid verbal and written communication skills
- Demonstrated critical thinking and problem solving skills
- Ability to work within a team, handle multiple assignments, and meet tight deadlines
- Detail oriented and demonstrable organizational skills
- Timely delivery of all work
Company Culture
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
