About MERGE
MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.
Our Mission
We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.
Career Development
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.
Role Description: Director, Integrated Media
As our Director, Integrated Media, you will be a leader in developing media plan recommendations and execution for our pharmaceutical advertising clients. You will have experience across all digital media forms, and how they can work strategically together to address client goals. You will have passion for your work, a high level of curiosity, possess strong interpersonal and communication skills, and a desire to coach and mentor your team.
Key Responsibilities
- Oversee the development, execution, and optimization of the media planning process
- Help your team analyze data and strategic input that informs channel allocation recommendations
- Lead your team in writing and presenting effective recommendations and proactive POVs internally and externally
- Meet with media partners to understand the media landscape and act as the channel expert for your clients
- Work with analytics partners to help clients prove the success of your plans
- Assess and recommend software, tools, and resource needs for the department
Qualifications
- 8+ years of strategic media planning experience, with 3+ years specifically in the life sciences (pharma) vertical
- Experience working with life sciences data providers, and media publishers and well-versed in industry parameters
- A proven track record in bringing innovative solutions to clients
- Knowledge of all paid media channels including digital media
- Strong quantitative and analytical skills with ability to translate data into insights
- Thrives in a team-oriented environment
- Excellent verbal and written communication skills
- Ability to translate and present complex ideas in a simple, smart way
- Strong problem-solving abilities and a willingness to consider unconventional ideas when recommending solutions
- Highly proficient in Microsoft Office, Google Workspace, as well as other industry software
- Ability to effectively manage multiple projects and work under pressure to deliver high quality work within time timelines
Compensation and Benefits
The salary range for this role is $120,000 - $130,000, based on the individual's skills, experience, qualifications, location, and other relevant factors. MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
Our Values
- Ability. Mastering our craft
- Agility. Delivering with a growth mindset
- Humility. Collaborating for shared success
Equal Opportunity Employer
MERGE is proud to be an Equal Opportunity Employer. MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
