Description
Position at EssenceMediacom
Project Lead (Modelling), Data Science & Modelling
UK Analytics & Insight team
Who are we?
EssenceMediacom’s Analytics & Insight team houses all of the analytics, effectiveness and insight specialists within EssenceMediacom. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.
Our Analytics & Insight team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and experimentation.
An integral part of our Analytics & Insight team is our Data Science & Modelling team. The team’s areas of expertise span marketing mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are impactful and actionable.
Our UK unit is a team of 60+ analysts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.
The Data Science and Modelling team is structured into three specialist areas, across which all projects are delivered. Projects are led by the client team who specialise in exceptional client relationships, understanding client business needs and ensuring analytic projects are delivered that make a real world difference to our client’s businesses. The Data team are crucial for ensuring the data required for our analytics is collected, processed and maintained to industry leading standards, ensuring we have the best possible data to inform the modelling and deliver insights that make a real difference. The Modelling team are the technical experts with regards MMM and other analytical methods that are not only statistically robust but intuitive, effective and efficient. Each of the teams work seamlessly together to provide our clients with marketing leading and insight led analytical outputs.
Overview of role
Project Leads (Modelling) are key members of the Data Science & Modelling team, responsible for the day to day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the modelling requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.
3 best things about the job
- You’ll be at the cutting edge of the most advance analytics’ in the media industry, seeing the industry improve and change from the very front.
- You’ll be working in a close knit friendly team who are there to support you at every stage of your career. We truly work as a team!
- You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.
Measures of success
In three months, you would have:
- Been fully immersed in the team’s analytics approaches; developed a good working relationship with your team and clients
In six months, you would have:
- Led to completion your first client modelling project, with support from junior team members; developed a strong and trusted relationship with your stakeholders
In 12 months, you would have:
- Delivered a variety of client modelling projects and taken on increasing ownership of the modelling approaches and direction of your projects
Responsibilities of the role
- Ensure all modelling aspects of a project are statistically robust, intuitive and delivered on time to support timely delivery of the overall client project
- Oversee and ensure modelling best practice within the team
- Understand marketing strategy and business issues across clients
- Ensure internal teams are fully aware and trained on Data Science & Modelling ways of working
- Show ability to identify and deal with client issues before they get out of hand, from a modelling perspective
- Take responsibility for the development of junior team members, with support of Director/Account Lead
- Ability to delegate up and down, co-ordinating between groups and disciplines
- Forge strong stakeholder relationships
- Identify and suggest ways to grow income
- Be aware of project profitability
What you will need
- At least 5 year’s hands on experience in Market Mix Modelling, with rich and complete data sets
- Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject
- Experience managing modelling projects for time series econometrics in the media or marketing industry – strong Market Mix Modelling technical understanding and experience is required
- Detailed media and marketing knowledge
- The ability to convert modelling outputs into real world actionable insights and solutions
- Strong team building skills, with the ability to explain complex processes clearly
- Experience managing a team of analysts or econometricians
- Excellent knowledge of common modelling packages, Excel, PowerPoint, R or other programming language
- Experience of modelling projects across a range of sectors
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*
