Analyst, Advertising Operations

Publicis Collective • Full-time • Chicago, Illinois, United States • 2d ago

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

Ad Operations continues to grow because we are experts in the art of trafficking digital ad campaigns, skilled at fighting ad fraud, and platform connectors. We are looking for individuals who love tech, are intellectually curious, can work well with others and on their own, and prefer proactive over reactive.

Responsibilities

Role Objectives:

· Support the media and creative teams to activate digital campaigns (display, video, social, mobile, gaming and programmatic)

· Execute the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Support the team in more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more

· Collaborate with the media team on ways to work faster and smarter.

· Collaborate with Managers on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist

· Collaborate with vendors on behalf of creative agencies when troubleshooting is required

· Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever-evolving media landscape through regular research and contributing to POVs

· You may work across multiple clients, in which case we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work

Qualifications

· Bachelor’s degree or higher in technology, marketing, computer engineering, web development, mathematics, or equivalent

· Minimum of 1-2 years of experience in digital media (agency or publisher side)

· A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence

· Experience with digital platforms –knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)

· Publicis clients are primarily Google CM360, Flashtalking, and Innovid users, so please tell us about your ad server experience especially in self service capacity. Also don’t be shy about your expertise with floodlights, rich media, etc.

· Knowledge/experience with Google Marketing Platform

· Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are pretty key

· Proficient in Microsoft Office suite, particularly PowerPoint and Excel (it’s all about filtering and pivoting)

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.