Why Choose Acrisure?
Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.
The Role
As a Growth Marketing Analyst (Paid Search), you will be responsible for analyzing, developing, and executing paid SEM campaigns to drive lead generation, brand awareness, and revenue growth. This role requires a unique blend of analytical capabilities, creative thinking, and a solid understanding of paid search channels such as Google and Microsoft. You will play a pivotal role in driving our company's growth and success through effective paid media campaigns.
Responsibilities
- Support paid media strategy through analysis and testing of campaigns to identify areas of opportunity for growth and improved efficiencies.
- Implement and manage comprehensive paid search strategies across various campaign types and structures.
- Manage the day-to-day SEM campaign operations, including setting up campaigns, optimizing bids, selecting landing pages, and more.
- Create a roadmap for continual innovative testing (A/B & multivariate) to drive growth and ongoing optimization efficiencies and achieve performance targets.
- Conduct competitive analysis to identify gaps and opportunities, and develop strategies to differentiate our brand and maximize campaign effectiveness with a focus on lead generation.
- Track, analyze, and report on key performance indicators (KPIs) and provide regular performance updates and recommendations.
- Aggregate and distill data from multiple sources to draw actionable conclusions that can be measured and reported.
- Conduct keyword research to identify relevant search terms and optimize ad copy to maximize reach and engagement.
- Partner with creative resources to develop ad messaging and assets by utilizing data to inform the initial strategy and ongoing optimizations.
Skills and Qualifications
- Bachelor's degree.
- 3+ years of experience in marketing and media strategy, preferably in a fast-paced and high-growth environment.
- Proficiency in SQL and Excel/Google Sheets. Knowledge of R, Python, or another statistical programming language is a plus.
- Proven experience (3+ years) in supporting and managing paid media campaigns with combined budgets exceeding $1 million annually at an agency or direct-to-consumer brand.
- Strong analytical skills with the ability to analyze campaign data, derive insights, and implement optimization strategies.
- Proficient in leveraging analytics tools (e.g., Google Analytics, Google Ads, Microsoft Ads, Tableau, Heap, etc.) to track and measure campaign performance.
- Strong understanding of audience segmentation and targeting strategies to drive relevant traffic and maximize conversions.
- Experience with A/B & multivariate testing, conversion rate optimization, and landing page optimization to improve campaign performance.
- Up-to-date knowledge of industry trends, emerging channels, and new advertising technologies in the paid media space.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
- Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
- Though not a requirement, previous experience in highly regulated industries is a nice-to-have.
