About PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.
Role Overview
As a Senior Associate in Digital Media Client Strategy, you will play a pivotal role in understanding a client's business and goals, developing customized integrated media marketing strategies, and implementing campaigns across various channels (Digital & Traditional) to achieve measurable results. You will have the exciting opportunity to work with cross-functional teams, manage media partners, and contribute to high-impact projects that impact our clients.
Responsibilities
- Capably transform complex data points into a story that the client perceives as thoughtful and clear.
- Understand the client's business by analyzing their industry, target audience, competitors, and unique selling points to develop a comprehensive understanding of their needs.
- Define clear and measurable digital marketing objectives in collaboration with the client, and PMG analytics teams.
- Develop customized media marketing strategies that leverage a combination of all paid digital channels complimented by traditional channels where applicable.
- Identify the most suitable media platforms and channels for the client's target audience and objectives.
- Oversee media campaigns holistically, monitor performance, and adjust strategies as needed.
- Analyze performance results using analytics tools, evaluate the effectiveness of strategies, and provide regular reports to the client.
- Collaborate closely with the client's in-house media divisions to shape and propel the strategic direction of their advertising campaigns, ensuring alignment with core business objectives and market trends.
- Serve as the pivotal liaison among creative teams, clients, and media departments, ensuring a synergistic collaboration that enhances campaign cohesion and effectiveness.
- Coordinate and optimize workflows, data management, and cross-functional team dynamics, including client relations and creative collaborations, to drive project success and team productivity.
- Able to assist in project management, such as the creation of project workbook schedules and management of full team priority.
- Collaborate with our channel leaders to build and deploy a best-in-class strategy that meets and exceeds client expectations.
- Comfortably navigate the uncomfortable, leading meetings with a variety of client partners and addressing all of their questions.
- Oversee billing operations, ensuring accurate media accruals and financial accountability across client portfolios.
Skills & Experience
- 3+ years of relevant work experience in digital media strategy or related fields.
- Bachelor's degree or equivalent work experience.
- Strong examples of project management and project leadership.
- Proficient analytical skills with experience in Microsoft Excel.
- Proactive in setting agendas for the team and clients.
- Ability to build coherent presentations (e.g., QBR) with limited outside input.
- Strong presentation skills with proficiency in either G-slides, PowerPoint or Keynote.
- Self-motivated and eager to learn new tools and technology.
What We Offer
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement Plans: Plan for your future with our competitive 401(k) matching program.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
Our Commitment to Diversity and Inclusion
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
