Role Purpose
The Associate is responsible for the day-to-day management of Quality KPIs and providing direction and development to Media teams. The Associate is a steward of buying and implementation process and provides mid-level strategic recommendations to the activation and planning teams that will be presented to brand clients. The role will include both client service responsibilities and hands-on-keyboard campaign management.
Key Accountabilities
- Analyze data, interpret, and communicate insights from multiple sources to make optimizations to enhance performance
- Assist activation team members in troubleshooting campaign set up, tag management, brand safety set up, performance and pace fluctuations
- Contribute to strategic growth of account through generating insights and operational/technology-driven efficiencies
- Develop presentation creation and communication skills
- Support the compilation of key deliverables for wrap up reporting including reporting and analysis, insights, and visualization
- Accountable for partner communication and deliverables including managing data discrepancies, general inquiries, and providing insights
Key Responsibilities
- Monitor and report Quality KPI performance on a weekly basis to drive performance optimizations
- Contribute to the negotiation process with site vendors, based on GM Media effectiveness goals and Quality KPI requirements
- Support in the creation of a monthly newsletter
- Meet with media reps and ad quality partners for new initiatives that could be innovative for brands
- Support team leads to create upfront negotiation strategies and execute the negotiation of yearly and on-going contracts and supplemental proposals at set rates for the year
- Support team leads with strategizing ways to use media dollars with Sr. Associate/Manager most effectively to the greatest benefit for our client
- Proactively resolve issues, know when to and to whom to escalate
- Contribute within internal status meetings with Strategy, Activation, Analytics and Ad Ops to present and keep up to date performance management documents
- Capable of managing multiple deliverables and ability to seamlessly transition among them to meet timelines
Qualifications
- Bachelor's degree (marketing, advertising, finance, or analytics degree preferred)
- Interest in Digital & Programmatic Media
- Previous internship or work experience in a professional environment preferred
- Ability to prioritize multiple tasks
- Strong attention to detail and verbal/written communications
- Strong analytical thinking and mathematical skills
- Comfortable with analysis and data
Location
Detroit
Brand
Carat
Time Type
Full time
Contract Type
Permanent
Equal Opportunity Statement
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Accommodation
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