Paid Media Manager, Global Campaigns & Programs, Training & Certification

Amazon Web Services (AWS) • Full-time • Boston, Massachusetts, United States • $87.70k - $185k / year • 2d ago

Description

At AWS, we are committed to supporting the workforce of the future, helping millions of people grow their technical skills. The AWS Marketing team is looking for a Sr Paid Media Manager to support our Training & Certification Global Campaigns team, owning paid media strategy, and working with Campaign Managers to execute paid media alongside other channels.

In addition, this person will own paid search for Training & Certification, as well as managing our organic social presence via our LinkedIn showcase page (currently 1.2M followers). They will be responsible for growing presence of our LinkedIn presence, working with other teams to create content and manage social boosting budget.

Key Job Responsibilities

Own paid media strategy for Training & Certification Global Campaigns team
Work with Campaign Managers to implement paid media alongside other channels
Report on health of the paid media channel including testing, optimization
Own paid search channel and manage investments and outcomes
Lead LinkedIn organic social including the Training & Certification showcase page with responsibility to grow followers and work with other teams to source content and manage social boosting budget
Identify opportunities to innovate across publishers, formats or new technologies

A Day in the Life

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

About The Team

The Self-Service Growth and Training (SSG&T) team creates and executes innovative marketing strategies that attract new and existing customers to learn about and increase AWS usage. The Global Campaigns team within SSG&T runs campaigns and programs designed to help train and nurture prospects and customers and to motivate them to get AWS Certified.

Basic Qualifications

5+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
5+ years working in digital marketing including paid media and paid search

Preferred Qualifications

5+ years of segmentation and developing customer profiles experience
5+ years of working with creative teams, content managers and marketers to bring brand promise to life experience
Experience in supporting quantitative and qualitative consumer research