Company Description
At Le Pub we elevate Brands into Culture. With Heineken as our founding client, we designed, setup & launched Le Pub - a new model agency crafted by combining one of the top creative agencies in the world (Publicis Italy) & best-in-class data, media, and technology expertise from Publicis Groupe.
We exist to help brands earn a permanent seat at the table of culture through experiences that add value to people’s lives. Our magic lies in our open-source operating model, which combines the methodologies of an innovation consultancy, the power of big brand creativity, Data & tech expertise of Epsilon & Sapient, with the distribution & scale of Publicis Media’s modern solutions.
Job Description
- Understanding briefs and unearthing challenges and opportunities for brand growth.
- Distill simple to complex digital requirements, into clear strategic tasks, identifying the functions, processes and team members required to fulfill a strategy.
- Develop meaningful insights based on good research and understanding of the consumer, product and category context.
- Gather research from various sources of information (desktop research, social listening tools, web analysis tools, brand studies, case studies, audience analysis etc).
- Understand how consumer needs, mind states and behaviours impact decision-making and develop tactics to overcome these and meet objectives.
- Develop strategically sound and innovative ways for ideas, experiences and campaigns to work within the client's business context and brief parameters.
- Direct the strategy brief and collaborate constructively with internal creative, media, social and development teams, as well as interagency and client teams.
- Able to contribute to and articulate different types of communications and digital marketing strategies across different sectors.
- Able to facilitate unsupervised senior stakeholder and industry expert engagements.
- Able to provide thought leadership to the client and deliver valuable strategic input to interagency deliverables.
Qualifications
- Minimum 3-year Diploma or Bachelor’s degree in marketing or advertising.
- Further learning and certifications in Digital Marketing and Strategy advantageous.
- 5+ years’ experience in digital marketing and communications / creative strategy.
- Experience working with banking and financial services brands across B2C and B2B, highly advantageous.
Additional Information
Skills:
- Strong knowledge of digital, research and analysis tools and platforms.
- Excellent verbal, written communication and presentation skills.
- Advanced critical thinking and problem-solving abilities.
- Ability to manage multiple projects and navigate a fast-paced account effectively.
- Proactive and able to make use of multiple resources to deliver high-quality work.
- Attention to detail
- Collaborative, diligent and able to foster a respectful relationship with stakeholders of varying seniority across the agency, with agency partners and with client teams.
Personality Attributes:
• Team player with the ability to work independently
• Able to remain calm in a highly pressurized environment
• Assertive
• Proactive
• Resilient
• Approachable
• Proactive
• Energetic
• Creative “out of the box” strategic thinker
• Problem solver / solution driven
• Meticulous with attention to detail
• Other:
o Flexible to work beyond normal office hours (overtime if and when required)
o Comfortable to work from the Publicis Groupe office (on-site)
Additional information
Please note that only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful
Publics group is proud to be an Equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity plan. All appointments will be based on Qualifications, experience and best fit but preference will be given to all affirmation action candidates or designated groups.
