ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.
Who are you?
We’re looking for a Sydney-based Media Director to lead this work, by providing insights-driven media and measurement strategies, strengthening client & partner agency relationships, collaborating with cross-departmental teams.
The Media Director is chiefly responsible for managing a division inside our Paid Media Department made up of Senior Analysts and Managers. You will be tasked with becoming a trusted, respected leader within the organization and relied upon for high-level operations management, innovation, client/partner relationships, and general media executional excellence.
A proven track record of large scale media buying proficiency across several biddable platforms is a must, with particular depth in all or a majority of the following: TikTok/Instagram/Meta, Google (Search, YouTube, DV360), Programmatic Display/OLV, Publisher Direct. Experience in offline media (TV, Print, Radio, OOH) is also required; with experience in planning and managing both campaigns and always-on initiatives for major regional and global brands. Fluency with analytics, attribution and measurement systems is needed; and expertise is a major plus (including but not limited to GA360, Adobe, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/Visual IQ/Convertro, etc.).
This is a 7 months contractual opportunity and with a direct reporting line into the Country Manager for Australia.
Your EXPERTISE (The skills and knowledge needed to excel in this role)
- Ensures media plans are of the highest standard, assist in presentation material creation, and provide strategic guidance on reporting calls with clients
- Oversees a team of media analysts focused on 1-3+ clients, providing leadership, mentorship, vision, and technical expertise, working in conjunction with HR and other teams to foster team career growth and a positive work environment
- Embodies a true leadership mentality and willing to devote days to making your team successful, working for them, not above them
- Contributes to the continued growth and stability of VaynerMedia, being empowered to make decisions that are best for the company over the long-run
- Oversees execution by setting up process and clear lines of communication
- Updates performance benchmarks and share digital platform updates, both internally and externally with client partners
- Manages negotiations for high value and/or complex packages
- Approves all recommendations and presentations before sending to the client
- Delegates work effectively and not only teach direct reports but also deliver seamless client work
- Fosters an environment that encourages intelligent risk-taking, innovation, and creativity.
- Leads interviewing, hiring, training, coaching, developing and evaluating team members
- Leads cross-LoB buying deliverables
- Leads by example in terms of attention to detail, general work ethic, empathy, and internal/external professionalism
- Acts as a key contact for client and platform partners, operating as a go-to voice and leader for them
- Develops and deliver senior-level, sophisticated media investment strategies to clients, derived from industry insights and best-in-class expertise and thought leadership
- Collaborates across disciplines, specifically planning and analytics, to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
- Provides actualized spends for client invoicing across clients and stakeholder spend trackers
- Operates as a “player/coach”, able to jump in and get into the weeds as needed to keep campaign work moving in the right direction
- Takes responsibility for and rectify (as needed) any mistakes or errors made by team members and implement standards/practices/methods to ensure errors do not repeat themselves
- Navigates a portfolio of brands within a larger conglomerate or business group and gain a deep understanding of their unique company architectures to ultimately build the strongest holistic relationship possible
- Works to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence
- Continuously strives for improvement across all team processes to streamline workflow and benefit the larger team
- Provides clear delegation of responsibilities across your organization and making expectations for success clear and concise
- Leads client communication around scope agreements, finance and billing, working closely with FinOps to keep a handle on monthly billing and incoming revenue
- Proactively identify the needs of our clients’ businesses to sell-through incremental campaign opportunities to clients (cross-disciplines at times where needed), to help deliver best in class work that helps to grow their business
Qualifications
- You have experience working in the advertising media landscape in the Australia region, and expertise planning and buying both digital and ATL media
- You have a minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
- You have a good network of media and marketing professionals in the Australia market, including major publishers, brands.
- You have advanced written, presentation and general communication skills.
- You’ve experienced dealing with non-core buying teams, specifically media & communications planning, analytics, traditional media buying, and others.
- You have proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success.
- You have examples of leaning into new/emerging platform opportunities to drive media innovation.
- You’ve experienced leading and managing teams of at least 6-8 individuals (cross-disciplinary a plus)
- You have an infectious smile, an upbeat demeanor, and warm personality that contributes to an already strong company culture
- You are comfortable with a fast-paced environment; and working as an integrated team (across creative, media, and strategy)
- Professional English skills required, and bilingual is a huge plus!
