About Care.com
Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.
Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we're applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you.
Position Overview
The Affiliate Marketing Manager at Care.com will be pivotal in expanding our reach and driving customer acquisition through strategic affiliate relationships. This role is ideal for a hands-on, innovative leader who thrives in building and scaling affiliate programs. The role also entails cultivating large-scale partnerships that align with Care.com's brand vision and marketing goals, continuously exploring new growth avenues within and outside traditional affiliate channels. The secondary focus on platform management through Impact Radius, the Affiliate Marketing Manager will oversee the entire affiliate lifecycle—from identifying potential partners to optimizing program performance.
What You'll Do
- Optimize and grow a robust affiliate marketing strategy that aligns with Care.com's broader marketing and brand objectives, focusing on customer acquisition and retention.
- Identify, engage, and onboard high-quality affiliate partners who resonate with Care.com's target audiences and values, ensuring a consistent brand experience.
- Drive large-scale, non-traditional partnerships within the affiliate space, positioning Care.com at the forefront of innovative affiliate marketing.
- Manage and optimize affiliate relationships within Impact Radius, ensuring seamless tracking, reporting, and attribution to maximize campaign effectiveness, including offer management and optimization.
- Utilize platform insights to make data-driven adjustments, continually optimizing for KPIs such as Conversion Rate, CAC and LTV.
- Build and maintain strong, collaborative relationships with top-performing affiliates, understanding their unique needs and opportunities to enhance their performance.
- Stay ahead of industry trends, implementing innovative tactics and channels to keep the affiliate program competitive and growth-focused.
- Prepare regular performance presentations for senior leadership, showcasing affiliate program success and identifying future growth opportunities.
- Partner with Growth, Brand, Creative, Product, and Analytics teams to align affiliate efforts with the overall marketing strategy, ensuring unified messaging and consistent branding as well as landing pages to pixel integrations.
Who You Are
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5+ years of experience in affiliate marketing with a focus on high-growth, direct-to-consumer environments.
- Demonstrated expertise with Impact Radius for affiliate campaign management, tracking, and analytics.
- Proven success in managing larger-scale partnerships and a strong understanding of the affiliate landscape, with experience in both traditional and non-traditional partnerships.
- Exceptional ability to develop and execute innovative affiliate strategies that drive measurable growth.
- Data-driven mindset with excellent analytical skills for interpreting performance metrics and generating actionable insights.
- Outstanding relationship-building skills with a knack for fostering collaboration with partners and cross-functional teams.
- Strong communication skills, capable of presenting complex information and strategy to senior leadership.
Additional Information
Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation, please reach out to talent@care.com.
Company Overview
Available in 21 countries, Care.com is one of the largest providers of online services for finding family care and care jobs, spanning in-home and in-center care solutions. Since 2007, families have relied on Care.com for an array of care for children, seniors, pets, and the home. Designed to meet the evolving needs of today's families and caregivers, the Company also offers customized corporate benefits packages to support working families, household tax and payroll services, and innovations for caregivers to find and book jobs. Care.com is an IAC company (NASDAQ: IAC).
