Overview
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.
Role Objectives
- Gather research necessary to build a new campaign
- Assist the manager in gathering necessary data for plan development
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for trafficking approved plan
- Monitor and maintain campaign budgets, pacing and bid adjustments
- Active monitoring and management of performance and competitive landscape
- Monitor and optimize paid search performance to meet business objectives
- Develop and implement optimization recommendations and/or testing plans
- Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
- Pull and analyze data to inform campaign reporting and helping to build insights
- Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
- Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Google Trends
- Work closely with manager to establish priorities and manage workload
- Timely delivery of all work
- Stay informed on search industry trends and new tools and ad formats
- Successful completion of training programs and requisite certifications
- Foster strong relationships with internal teams and client groups
Minimum Qualifications
- Bachelor's degree or higher in marketing, advertising, business, or equivalent
- 1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
- Strong analytical thinking and mathematical skills and an ability to manage data
- Understanding of Search PPC and digital display advertising
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
