Integrated Marketing Manager (RREG)

Rosendin • Full-time • Anaheim, California, United States • $92.80k - $121.80k / year • 1d ago

Why Rosendin?

Committed. Innovative. Engaged. If you're looking to take your career to the next level and work with some of the best and brightest in the industry, we want to hear from you. Since our founding over 100+ years ago, Rosendin has been driven to positively impact the communities where we live and work. We are an organization built on integrity and we have a culture that empowers people, embraces diversity, and inspires everyone to do their best. As one of the largest EMPLOYEE-OWNED electrical contractors in the United States, you will have the unique benefit of being a shareholder at a company that is experiencing tremendous growth and success. When our people succeed and fuel our success, we reward them. We'd love to have you as a shareholder!

Your Next Opportunity

As an Integrated Marketing Manager (IMM) at Rosendin, you will play a crucial role in shaping the Rosendin Renewable Energy Group's regional impact of our marketing efforts and contributing to the overall success of the business.

The IMM is vital in translating regional priorities into cohesive integrated marketing campaigns and programs. Working closely with cross-functional teams, your expertise will be pivotal in ensuring that our marketing efforts not only align with regional priorities but also have a significant business impact.

You will lead the marketing development strategy, its implementation, and integration. You will be responsible for developing and overseeing the implementation of campaigns that will integrate advertising, PR, sales, and social media marketing.

As an Integrated Marketing Manager, you are required to have excellent communication and analytical skills to be successful in the role.

What You'll Do

Leadership in regional collaboration and impact: Take a leadership role in developing and delivering regional marketing plans and drive impactful initiatives for core business and objectives.
Partner and collaborate closely with regional operations teams to understand local nuances and align marketing efforts with regional priorities and goals.
Integrated marketing planning: Lead the strategy of integrated marketing plans that encompass various marketing channels and cross-functional teams, ensuring a cohesive and impactful approach.
Work seamlessly with cross-functional marketing teams to synchronize efforts and achieve a unified brand message across all channels.
Work cross-functionally with operational leadership, strategy, recruitment, and key corporate and divisional stakeholders to clearly highlight opportunities and challenges.
Data-driven decision-making: Using data insights and market research to make informed decisions, optimize campaigns, and measure the success of marketing efforts.
Bring your creativity to collaborate with IMM team and Marketing management to generate innovative cross-channel campaigns.

What You'll Need To Be Successful

Proven ability to initiate, drive, and successfully complete projects independently, demonstrating a proactive and organized mindset.
Demonstrate a growth mindset, thoughtfully navigating challenges, actively seeking opportunities for learning and improvement, and transforming and adapting to new operating models.
Demonstrate professionalism, confidence, and expertise in collaborative environments, effectively engaging with leadership teams and contributing.
Exceptional organizational and analytical skills, and strong ability to prioritize and balance projects and effectively collaborate with a cross-functional team.
Proficient in stakeholder management, adept at cultivating positive relationships, and skilled in managing expectations to ensure alignment and successful collaboration between regional stakeholders and Marketing teams.
Demonstrated experience working in complex, national organizations.
Ability to navigate and successfully deliver on time-sensitive projects and programs to meet or exceed deadlines.
Strong written and interpersonal communication skills with the ability to express ideas and concepts concisely to a broad range of audiences.

What You Bring To Us

Bachelor's degree in Marketing, Communications, or any similar field; construction or related industry expertise a plus.
5-7 years of experience in Marketing with multi-discipline, field marketing or campaign marketing experience a plus.
2 or more years of experience with, and a demonstrated understanding of, Renewable Energy markets including wind, solar, and battery energy storage systems
Strong collaboration and partnership skills with the ability to engage and align cross-functional teams.
Demonstrated leadership in developing and delivering impactful regional marketing plans.
Experienced in conceiving, developing, planning and implementing effective and relevant marketing strategies.
Ability to travel up to 30%.
Proven ability to work effectively and collaboratively managing multiple priorities while maintaining adherence to deadlines and budgets.
Excellent writing, editing and presentation skills; clear and articulate communicator.
Computer proficient in Microsoft Office and moderate experience with Adobe Creative Suite.

Working Conditions

General work environment – sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is conducted primarily indoors with varying environmental conditions such as fluorescent lighting and air conditioning. Noise level is usually low to medium; it can be loud on the jobsite. We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions. Occasional lifting of up to 30 lbs.