Performance Marketing Manager

TEGNA • Full-time • College Station, Texas, United States • $100k - $125k / year • 2d ago

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

We are seeking a data-driven and results-oriented Performance Marketing Manager to lead the execution and optimization of paid marketing campaigns across various digital channels. The ideal candidate will have hands-on experience in managing performance marketing campaigns with a focus on customer acquisition, driving conversions, and maximizing ROI. You will manage multi-channel campaigns, analyze performance metrics, and make data-driven decisions to improve results. This role requires a balance of analytical skills, creativity, and a strong understanding of the digital marketing landscape.

This position can sit at any TEGNA station location.

Responsibilities

Performance Marketing Strategy: Develop and execute paid marketing strategies across digital channels including Google Ads, Facebook Ads, Instagram, LinkedIn, display, and programmatic platforms to drive customer acquisition and revenue growth.
Campaign Management: Own end-to-end management of performance marketing campaigns, from ideation and execution to optimization and reporting, ensuring alignment with business objectives and key performance indicators (KPIs).
Optimization & Testing: Continuously optimize campaigns through A/B testing, bid adjustments, audience targeting, and creative iteration to maximize ROI and lower customer acquisition costs (CAC).
Analytics & Reporting: Monitor and analyze campaign performance metrics (CPA, CPC, ROAS, LTV, etc.), creating detailed reports that inform business decisions and future marketing strategies.
Cross-Channel Integration: Coordinate marketing efforts across channels to ensure a seamless and cohesive customer journey, leveraging insights from one platform to improve performance across others.
Budget Management: Manage and allocate advertising budgets across channels to ensure efficient use of resources, driving the best possible return on investment.
Collaboration with Creative Teams: Work closely with content and creative teams to develop high-performing ad creatives, landing pages, and messaging that resonate with target audiences and enhance campaign performance.
Customer Insights & Targeting: Leverage customer data and segmentation to refine targeting strategies and deliver personalized ad experiences that increase engagement and conversions.
Market & Trend Analysis: Stay updated on industry trends, platform updates, and competitive activity to ensure that performance marketing efforts remain cutting-edge and effective.
Vendor & Partner Management: Manage relationships with external agencies, technology vendors, and ad platforms to ensure optimal campaign execution and access to the latest tools and strategies.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
3+ years of hands-on experience managing performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and programmatic channels.
Strong understanding of performance marketing metrics (CPA, ROI, ROAS, LTV, etc.) and the ability to use data to optimize campaigns.
Proficiency in analytics tools such as Google Analytics, Facebook Analytics, and other relevant performance tracking platforms.
Proven ability to manage and optimize multi-channel digital campaigns, driving growth and meeting business objectives.
Experience in A/B testing, audience segmentation, and creative optimization for performance improvement.
Strong communication skills with the ability to translate complex data into clear, actionable insights for stakeholders.

Pay Range

$100,000—$125,000 USD

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.