Paid Media Analyst

Redfin • Full-time • Washington, District of Columbia, United States • $75k - $83k / year • 1w ago

About Rent.

We're Rent., a Redfin company. We're the leading technology company in the property rental industry. We deliver integrated solutions that bring together the right renter, with the right property, at the right time.

Rent's robust, proprietary AI platform powers a full suite of best-in-class digital marketing solutions across our flagship listing sites Rent.com, ApartmentGuide.com, and Rentals.com, as well as search, social, email marketing, reputation management, a virtual leasing office, and more. We simplify the rental journey through an engaging user experience and data-driven innovations.

At Rent., our mission is to simplify the experience of connecting people & properties. Period.

Job Description

Rent (a division of Redfin) is looking for a Paid Media Analyst to join our team. In this role, you will Drive awareness, traffic, and leads for multi-family real estate properties by activating, managing, optimizing, and analyzing digital marketing and paid media campaigns. Channels include paid search, paid social, and programmatic display.

As Paid Media Analyst, you will manage a portfolio of paid media campaigns within the multi-family real estate vertical, including paid search, social, and display advertising. This role is responsible for all aspects of the day-to-day management of their accounts, including campaign fulfillment and activation, optimizations, analyzing and reporting results, and ensuring correct attribution to each paid media channel. This role is critical in driving marketing performance for Rent.'s clients and is measured through campaign performance, customer satisfaction, and portfolio growth. This role will closely collaborate with their Manager, external vendors or partners, and client-side property management companies.

Outcomes

The Paid Media Analyst will deliver outcomes in the following:

High performing paid media campaigns - Leverage campaign metrics, conversion and acquisition data, and consumer trends to inform marketing decisions for the paid media program; identify opportunities for performance optimization through analysis of KPIs
Deep quality insights - Deliver quality written and verbal insights to drive campaign performance as well as educate clients on paid media best-practices, trends, and opportunities for growth
Self-sufficient - Handle all day-to-day tasks associated with campaign management, including activation and fulfillment, tagging, optimizations, and reporting related to your paid media campaigns. Meet all agency service level agreements and communicate with your Manager when additional support or resources are needed
Account growth - Drive account growth by delivering an excellent client experience, leading high-performance campaigns, and positioning yourself as the client's subject matter expert

Requirements

Strong account management and communication skills: experience managing strategic, high value clients and an ability to communicate with diverse technical and non-technical audiences
Strong time-management and prioritization skills: ability to prioritize, manage competing priorities, set expectations, and deliver projects on agreed upon timeframes
Strong interpersonal and relationship management skills: ability to form relationships and collaborate with different stakeholders, such as product, engineering, account management, and client-side decision makers
Excellent analytical skills: Excellent analytical skills for making data-driven decisions, deriving and disseminating actionable insights resulting from such analysis. Keen attention to detail for the purposes of optimization and achieving marketing efficiencies
Familiarity with marketing concepts: Understanding of key digital marketing metrics and familiarity with Google Ads, Facebook Ads, and the Google Display Network

Compensation

Base Pay Range: $75,000.00 - 83,000.00. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Depending on the position, compensation may also include commissions, bonuses, and equity. Potential for quarterly bonuses based on company performance. Potential for merit increases and stock grants based on performance.

Why Choose Rent.?

We're a place where you can make an important difference, from day one. You'll have the opportunity to grow and build, both professionally and in the communities we serve. You'll work with smart, diverse, and unpretentious people, as we help renters find and enjoy their ideal home. As a Redfin company, we consider ourselves a very well-funded start-up that also has more than 40 years in the industry and strong financial performance.

Benefits

Redfin offers a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation, 12 paid holidays, paid parental leave, and sick leave; medical, dental, and vision insurance benefits; flexible spending account, health savings account, life and disability insurance; fertility benefits, commuter benefits, Employee Assistance Programs; and 401(k) employer match.

Equal Opportunity Employer

Rent. is an equal opportunity employer committed to hiring a diverse workforce. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.

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