Job Description
As a member of the Little Rock / Nexstar digital sales team, the Digital Campaign Analyst is responsible for monitoring and growing digital marketing service revenue for the company, as well as partnering with multi-platform sales executives to develop digital revenue. The Digital Campaign Analyst will be a Little Rock market expert on digital services and will work, in conjunction with the local Nexstar sales team. They will achieve this by professionally and effectively managing Nexstar's digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships) with the intent to advance client objectives.
Responsibilities
- Digital marketing subject matter expert in your market
- Develop and execute go-to-market sales strategies and tactics that result in exceeding company revenue targets
- Maintain and grow meaningful client relationships independently and alongside sales team
- Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
- Consistently communicate with clients and internal team members
- Audit to ensure campaigns have correct creative and deliver campaign goals
- Responsible for making "four legged calls" with Account Executives
- Expert solution mapping of client needs to digital marketing solutions
- Analyze campaigns and recommend optimization for performance
- Other duties as assigned
Requirements and Skills
- BA or BS in Business, Marketing, Advertising or Communications preferred
- 2+ years of digital marketing or media sales preferred
- Significant knowledge of the local digital marketing services product offering and it's effective use for clients
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Excellent follow-up, strong organizational skills and attention to detail
- Up to date on latest trends in digital marketing service industry
- Resourceful, self-motivated and a skillful multi-tasker
- Proficiency in Excel, PowerPoint, Google Analytics and ability to become proficient on in-house sales system
- Graphic design experience preferred
