Job Summary
The Manager, Digital Media Marketing will help drive our digital paid media initiatives and support brand awareness, acquisition, and retargeting across all digital channels. In this role, you will assist with agency management, audit and track paid media campaign performance, identify opportunities and trends, and unlock marketing ROI across the entire marketing funnel. You'll work collaboratively across our marketing organization to translate complex metrics into actionable insights, guiding campaign optimizations and growth strategies. This role will focus on optimizing media investments, delivering data-driven insights, and managing relationships with external partners to maximize campaign performance.
Essential Functions
- Media Strategy & Execution: Assist in developing and executing media plans across multiple channels including Paid Search, Social, Display, Programmatic TV, Digital OOH, and more.
- Campaign Management: Oversee the creation, execution, optimization, and reporting of comprehensive media plans, ensuring campaigns meet acquisition and engagement goals.
- Audience Targeting: Build and refine audience segmentation strategies leveraging first-party, third-party, and in-market data.
- Cross-Functional Collaboration: Partner with teams across Growth, Digital Experience, Creative, Email Marketing, Partnerships, and Analytics to create integrated marketing initiatives.
- Performance & Reporting: Track, analyze, and report on channel performance (e.g., SEM, display, social), synthesizing data into actionable insights to inform strategy.
- Analytics Reporting: Develop and present detailed analytics reports to senior leadership, focusing on media performance, ROI, and optimization opportunities, and provide recommendations based on findings.
- Agency & Partner Management: Manage external agencies, RFPs, and establish strong relationships with key tech and media partners.
- Optimization & Experimentation: Lead in-market testing and experimentation, applying data insights to optimize campaigns and drive continuous improvement.
- Tech & Data Integration: Work with IT and MarTech teams to implement advertising technologies such as ad servers, attribution platforms, and DMP/CDP systems.
- Competitive Analysis: Monitor industry trends and conduct competitive analysis to inform media investment strategies.
Skills & Experience
- 5+ years of experience in a performance or growth marketing role with a strong track record of managing and optimizing digital paid media campaigns
- Previous experience in digital marketing & paid media, with preferably 5+ years in hospitality/ travel and leisure
- You have created landing pages, SEO optimizations, social media, and display campaigns
- Experience optimizing landing pages for optimal conversion and engagement
- Proficiency in data analysis, with experience using analytics tools and reporting to inform decision-making
- Familiarity with ad servers, DSPs, DMPs/CDPs, and performance tracking tools. Experience with platforms like Google Ads, Salesforce Marketing Cloud, and Facebook Ads is a plus
- Ability to manage multiple projects and meet tight deadlines, with strong organizational skills
- Excellent written and verbal communication skills; able to present insights to various stakeholders.
- Functional knowledge of Google Analytics 4 is desired
- Tableau Experience highly desired
- Experience in Adobe Analytics a plus
