About Kinsta
Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We're motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers. That's because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don't hold our hands, but they're in our corner whenever we ask for help - and our environment is flexible and remote-first.
Job Description
We are currently looking for a strategic and results-driven Demand Generation Lead who will be responsible for generating a consistent flow of qualified leads in support of Kinsta's revenue goals. The Demand Generation Lead will work closely with our SEO & SEM, Editorial, RevOps, and Sales teams to design, implement, and manage campaigns aimed at delivering a consistently high volume of quality leads for Kinsta's Marketing and Sales pipeline.
Responsibilities
- In coordination with Marketing and RevOps teams, plan and execute multi-channel campaign strategies (PPC, display, social media, etc).
- Incorporate third-party lead generation partners, along with the complete range of Kinsta's digital and physical assets, into the overall lead generation strategy.
- Develop strategies to improve lead generation performance.
- Manage the implementation of lead capture triggers and materials such as advertisement graphics, ebooks, white papers, etc.
- Continuously measure and report on the performance of lead generation strategies and acquisition channels. Providing regular updates on campaign performance, ROI, and pipeline impact.
- Work closely with the Sales and RevOps to gain a deep understanding of target lead profiles, and adjust lead generation strategies to focus on these profiles whilst ensuring alignment on lead quality and follow-up processes.
- Deliver quality leads to our Sales team for further development and conversion.
- Collaborate with the Editorial team to develop social media strategies focused on increasing brand awareness and engagement.
Requirements
- A minimum of 5 years of experience in a Demand Generation role.
- Extensive experience in generating leads from paid channels (PPC, display ads, and paid social media), orchestrating campaigns for lead gen, and managing large budgets effectively.
- Proven track record of delivering successful demand generation campaigns that had a measurable impact on lead volume and business growth.
- Experienced in go-to-market strategic planning and execution through multi-channel distribution.
- Near-native proficiency in English.
Bonus Qualifications
- Have direct experience working in the hosting space.
- Have strong copywriting skills.
Benefits
- Flexible and remote-first environment.
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (includes vision and dental) for employees hired in the USA, UK, and Hungary.
- Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA.
Equal Opportunity Employer
Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, citizenship, age, religion, creed, disability, marital status, veteran's status, sexual orientation, gender identity, gender expression, or any other status protected by the laws or regulations in the locations where we operate.
By applying to one of our positions, you agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of your data to the United States.
