About Wasserman
Wasserman is forever committed to serving our clients, colleagues and community with exceptional insight, influence and creativity, while making a positive and lasting impact. We support our employees' professional aspirations, with a rich internal culture where curiosity is rewarded. We offer our people multiple learning and development programs throughout the world. What we do is fast-paced, exciting and rewarding which is why we love it and why you'll love life at Wasserman.
Join our team today!
Job Description
Responsibilities will include management of paid social campaigns; delivery, placement, pacing, optimizations, reporting and general account management.
At the core of the job lies an understanding of implementing digital strategy, creating campaigns and optimizing in real time. Management of campaign timelines and budgets to ensure proper progression of objectives such as timely issuance & client authorizations, specs to creative department, delivery of creative assets, report assembly from Google Analytics & Facebook Insights.
Responsibilities Include
- Managing and executing day to day campaign strategy, budgets and optimizations in support of client goals and innovations
- Develop strong working relationships with vendors to stay up to date on new ad offerings and test opportunities
- Act as an account manager articulating the needs of the client and process/analyze the performance of their social buy
- Analyze data to write insights and recommendations to inform client action
- Identify the variables that can be optimized and execute optimization
- Ability to multitask, prioritize with multiple projects and clients with different timelines & deliverables
- Assist media strategist with creating media plans to achieve client goals
Qualified Applicants Will Have
- Minimum 1-3 years of relevant agency-side experience in paid media & digital marketing campaigns
- Appreciates working with a fast-paced team environment that prides itself on collaboration and cohesiveness
- Ability to multitask, meet project deadlines, and demonstrate initiative
- Experience with Google Analytics, Facebook Insights and other measurement tools
- The desire and willingness to learn new skills
- The charm to build relationships (internally and with clients)
- Innate curiosity and entrepreneurial spirit
- Commitment to excellence — working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
- Proficiency in MS Office (PPT & Excel specifically)
- Plus, if you can conceptualize and design presentation decks for new business pitches and active client reporting
Compensation
Base salary range: $68-70K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role
Equal Opportunity
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
