About the Role
Auburn University is excited to begin the search for a Director of Integrated Media and Communications to join the Communications and Marketing team! This position enhances the Communication and Marketing team and aids in the development and execution of Auburn's news and brand content strategy. This role provides strategic oversight for the planning, creation, and distribution of content across various channels to engage our target audiences and advance our marketing and strategic objectives.
Key Responsibilities
Shape Auburn's Story with Strategic Media & Brand Vision
- Lead the charge in crafting bold media and brand story strategies that elevate Auburn's mission, values, and unique identity.
- Analyze market trends, audience behavior, and the media landscape to shape news and content initiatives that build Auburn's presence and inspire our community.
Inspire & Lead Cross-Functional Creative Content Collaboration
- Drive collaboration with talented teams across photography, video, social media, marketing, and design.
- Create powerful, engaging content that resonates with Auburn's diverse audience.
- Set the tone for projects that capture Auburn's story and make a lasting impact.
Elevate Auburn's Voice Through High-Impact Content Production
- Oversee the entire content production pipeline—from ideation and writing to editing and publishing.
- Ensure brand consistency in every article, social post, and email.
- Amplify Auburn's brand across digital channels, reaching alumni, students, faculty, and the wider public.
Measure, Refine, and Drive Brand Success
- Harness the power of data to fine-tune content strategies.
- Conduct audits and track ROI.
- Continually optimize for maximum impact.
- Keep Auburn at the forefront of higher education branding.
Why Work at Auburn
- Impactful Work: Directly contribute to the growth and success of Auburn University.
- Collaborative Environment: Join a team of dedicated professionals.
- Purpose Driven Work: Align passion and fulfillment with trusted professional opportunities.
- Culture by Design: Thrive in a culture that champions respect, accountability, and professional development.
Essential Functions
Purpose
- Develop and execute comprehensive media relations and brand content strategies.
- Boost Auburn's visibility and bring its mission, vision, and values to the forefront.
- Engage in ongoing research and analysis of the media landscape, audience preferences, and market trends.
Collaboration
- Foster meaningful partnerships across creative and strategic departments.
- Work closely with photo, video, social media, marketing, and design teams.
- Coordinate communication efforts across departments.
- Enhance Auburn's overall messaging consistency.
Innovation
- Monitor and evaluate content performance by tracking key metrics.
- Calculate ROI and analyze earned media results.
- Stay updated on higher education trends and content strategy best practices.
- Explore innovative approaches to content delivery and audience engagement.
Production
- Oversee entire content production process across websites, social media, and email marketing.
- Ensure high-quality and relevant content.
- Enforce Auburn's brand guidelines, voice, and tone.
- Manage content calendars and project timelines.
Employer Statement
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law.