About Window Nation
One Goal, One Passion - Growth is Everything at Window Nation. Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that.
Job Description
Window Nation is seeking a tenacious and adept Digital Marketing Specialist (Paid Search, PPC, SEM) with 4-5 years of hands-on experience. You will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms (AdWords, Bing, etc.). In this growth role success will be measured by driving targeted high-quality traffic that efficiently converts leads into down-funnel revenue.
Core Role Responsibilities
- Collaborate on comprehensive paid search strategies across multiple platforms, including Google Ads, Bing Ads, and other search advertising networks
- Conduct keyword research and analysis to identify valuable search terms to improve campaign performance
- Create and optimize PPC campaigns, ad groups, and ads, ensuring alignment with marketing objectives and target audience(s)
- Help with forecasting monthly performance
- Help with managing budget allocations and bid strategies to effectively achieve campaign goals
- Provide regular reports, actionable insights, and recommendations for optimizations to maximize ROAS
- Conduct A/B testing and other experiments to improve ad copy, ad relevance, landing pages, quality scores, and conversion rates, and provide post-mortem analyses
- Stay updated with industry trends, search engine algorithm updates, emerging PPC tools and techniques, and industry regulations and guidelines, ensuring compliance
Basic Qualifications
- Minimum of 4 years of hands-on experience in managing paid search campaigns, search engine marketing, and pay-per-click advertising
- Proficiency in using Google Ads, Bing Ads, and other search advertising platforms
- Strong knowledge of search engine marketing best practices, including keyword research, ad copy optimization, and bid management
- Careful attention to detail. For example, please confirm you saw this in your interview.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment (Work Hard & Play Hard)
- Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
- Strong attention to detail and organizational skills, with the ability to manage multiple campaigns simultaneously
Preferred Qualifications
- Experience with Google Analytics (GA4)
- Experience with Bid Management Platforms such as SA360, Marin, Optmyzr
- Experience managing paid search accounts with a minimum spend of $100k/month
- Experience with using Gifs across various internal communication platforms
Company Culture
Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.
