Job Description
Medik8 is a UK-based clinical skincare company dedicated to providing high-quality results-driven skincare products that are backed by scientific research and innovation. Medik8 has a global presence with a high growth trajectory specifically in the US market.
Role Overview
You will play a crucial role in delivering revenue through all acquisition media channels such as Paid Social, Paid Search, Affiliates, SEO, and Influencer. You will work alongside agencies (Media agency, Amazon agency) & internal teams to launch in-channel campaign activity and optimize performance to achieve our ambitious business goals.
Why This Opportunity is Exciting
You thrive in a startup environment! You will work alongside energetic and collaborative industry experts and be encouraged to develop your creative campaign ideas and initiatives.
Key Responsibilities
- Lead paid media strategy across DTC site, e-tailers, and oversee Amazon. Including Paid Social (Meta & Tiktok), Paid Search, Display, Organic Search, and Affiliate Marketing
- Design, implement and own strategies to drive customer acquisition, conversion KPIs, CTR, CPC, and lifetime revenue growth
- Oversee full funnel paid media execution and budget and manage external media relationships
- Manage the creative process for ad programs, working cross-functionally on the ideation, briefing, and editing of content and assets
- Conduct A/B and multivariate testing on audience segmentation, content, landing pages, and other ad-related elements
- Performance reporting across different marketing channels & creative, sharing results with the wider team
- Continuously improve core acquisition channels through testing (media, creative), and always identify new ideas to optimize CAC
- Utilize a data-oriented mindset to set measurable targets and strategies, analyzing pre- and post-campaign performance for continuous improvement
- Partner closely with external agencies and internal creative, brand, PR, influencer and social teams
- Maintain and project manage the acquisition marketing calendar
- Partner with Amazon media agency to optimize media spend and recommendations based on performance and creative
- Own the creative briefing process for paid social & paid search ads
- Partner with affiliate agency & publisher commercial teams to drive product inclusion
Candidate Requirements
- 7+ years of experience in a similar role working in an agency or in-house
- Experience in-platform (Meta, Google, Tiktok, Amazon)
- Ability to analyze and structure data, turn data into insights, and insights into actions
- Experience with paid social & paid search channels
- Experience building relationships with external media agencies
- Strong analytical skills
- Hard-working, thorough, organized, and motivated self-starter
- Interest or curiosity for beauty or skincare
About Medik8
Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp™ certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise.
Company Culture & Benefits
- Competitive salary
- Comprehensive benefits package
- Flexible & Hybrid working
- Transit benefits
- Cell phone and WiFi WFH stipend
- Annual product allowance and product discounts
- Annual discretionary bonus based on performance
- Quarterly US team building activities
Diversity & Inclusion
At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish.
