About Our Company
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek's #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000's fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
About the Opportunity
NP Digital is seeking an energetic, data-driven, and innovative Manager, Programmatic to join our remote Paid Media team. The ideal candidate has 3-5 years of managing programmatic budgets of over $1M per month and understands what it takes to set and win competitive bids while meeting campaign KPIs.
Candidates should have strong knowledge of how DV360 or similar programmatic platforms work, as well as have a good grasp on how to optimize performance based on the campaign objective of performance or awareness. Equally important as technical programmatic skills are the abilities to communicate recommendations and analysis of performance to clients and colleagues alike.
To qualify, applicants must reside and be eligible to work in the United States. Please note this role is East Coast hours.
Responsibilities
- Partner with and deliver programmatic media strategy and recommendations for clients
- Traffic ad creative through third-party ad server (CM360)
- Guide tracking and floodlight tag setup alongside Data, Analytics & Insights team
- Track campaign pacing and if needed make necessary changes to improve pacing along with notifying all necessary parties
- Monitor ad verification, brand safety, and viewability
- Request data from vendors to help with the programmatic planning and execution process
- Identify third party data segments at efficient CPMs for audience targeting
- Project estimated campaign performance results based on client budgets, past performance, and benchmark costs and rates
- Build campaigns based on client approved plan in DSP (DV360)
- Steward clients' budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
- Implement and monitor direct, programmatic guarantee, and private marketplace deals with select media partners
- Follow department media buying processes to ensure campaigns run accurately
- Execute day-to-day trading, including campaign bid management and daily optimizations across various paid media tactics, including but not limited to: OTT, video, digital audio, digital out of home, native, and display
- Troubleshoot and notify necessary parties of any platform and/or partner issues to rectify campaign delivery and/or performance
- Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
- Respond to client questions and ad hoc requests in a timely manner
- Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO efforts
- Connect with client creative teams to request assets and provide creative best practices, specifications, and performance insights
- Stay up to date on recent platform updates and how to apply them to clients' campaigns
- With the programmatic team, meet with vendors to learn about their capabilities for potential client use
About You
- Ability to travel to in-person meetings in Washington, DC
- 3-5 years of programmatic buying experience
- Hands-on knowledge of Display & Video 360 and Campaign Manager 360 platforms
- Experienced in managing monthly DSP budgets exceeding $1 million
- Thrives off building and improving programmatic media campaign performance
- Familiarity with upper and mid funnel metrics used for campaign measurement
- Strong communication and presentation skills to both external and internal
- Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
- Strong organizational skills and the ability to prioritize time and workload
- Responsive to constructive feedback to foster personal and professional growth
- Team player who is willing to help others whenever needed
Bonus Points
- Experience working with a subscription-based company
- Knowledge in Google Ads display and video campaign targeting and buying
- Additional professional certifications, such as Google Analytics
About Your Growth
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:
- Associate Specialist (typically 6+ months experience)
- Specialist (typically 1+ years)
- Senior Specialist (typically 1.5+ years)
- Manager (typically 2+ years)
- Senior Manager (typically 5+ years)
- Associate Director (typically 6+ years)
- Director (typically 8+ years)
- Senior Director (typically 10+ years)
About Our Benefits
- National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
- Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
- Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
- Vision and dental coverage
- Employer-paid short term disability and life and AD&D insurance
- Employer-paid premium subscription to the Calm app
- Voluntary pet insurance for your furry family members
- Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
- New hire technology stipend to set up home office
- Employer-Sponsored 401(K) and Roth retirement
About the Compensation
Base Salary: USD $75,000.00 to $90,000.00; depending on experience and skills
Discretionary annual bonus: Up to 10% of annual salary
About Our Culture
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big "Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It "Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. "Own It" highlights ability to make the work yours and deliver creative results.
Have Fun "Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
