Director, Point of Care - Media Planning

Publicis Health Media • Full-time • Philadelphia, Pennsylvania, United States • 2d ago

Director, Point of Care Job Description

As the Director, Point of Care, you will lead the Point of Care team's Point of Care marketplace efforts by providing functional leadership to a team of Point of Care Associate Directors & Supervisors. You own the Point of Care media plan story, quality of work output, contributes to new POC solutions, and manages and trains direct reports. The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain PHM Point of Care partnerships. You will report to the VP, Point of Care.

Responsibilities

Impact & Day to Day

You will have a strong understanding of how the agency works and how jobs flow throughout
You will have a strong understanding of client's business and goals
You will an expert understanding how client business objectives translate into Point of Care marketplace strategies
You will have an expert understanding of the overall Point of Care marketplace and partner landscape
You will have an expert understanding of Point of Care partnership opportunities, deals and terms
You will develop a knowledge PHM's Terms + Conditions and Point of Care partner contracting process
You will be responsible for the Point of Care channel investment strategy
You will own POC tactical recommendation including business rules for office selection and cross franchise strategy
You will be the escalation point for Monthly & Quarterly validation and verification of each partner
You will be accountable for managing the delivery of Point of Care team projects and tasks
You will ensure best practices in Point of Care process, efficiencies, etc.. are implemented and operational
You will be accountable for ongoing Marketplace intelligence + POVs
Accountable for POC marketplace 101s and education days
Managing and prioritizing team assignments
You will drive POVs on new investment offerings, processes and technologies
You will be responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly
You will provide expertise, training, and development of jr. team members