Search Coordinator - La-Z-Boy

RPA • Full-time • Santa Monica, California, United States • 6h ago

We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.

Why You’ll Never Want to Leave

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around  for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth.

Who You’ll Be Collaborating With

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.

Job Summary

RPA's Paid Search Team, is looking for a search coordinator, to learn and perform the best practices of setting up, launching and managing paid search campaigns for our respected client, La-Z-Boy. As a search coordinator, you will assist the team with the day-to-day management and support team members on various tasks, such as developing ad copy and implementing optimizations. This role is an entry level position, previous search marketing experience a plus.

What You’ll Be Working On

Monitor campaign pacing and performance
Utilize bid management tools, as well as, Google, Bing, and Yahoo paid search platforms to launch campaigns and implement optimization
Develop keywords and ad copy
Pulling reporting and analyzing data
Billing and other admin responsibilities

How You’ll Excel In Your Role