Description
Position at GroupM
Platforms
Ad-Server (Google, Flashtalking, and/or Sizmek experience), Social Media platforms (Meta, TikTok, Pinterest, etc.) DSPs (Trade Desk, Amazon) understanding of metrics, dimensions, basic media knowledge (i.e. impressions, ROAS, clicks).
Modeling
Basic understanding of MMM, attribution, statistical methodologies through university or individual study (i.e. quantitative studies in Economics, Statistics, Mathematics); case study work or direct exposure to modeling solutions and companies preferred.
