Company Description
Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.
Job Description
This is a maternity cover contract role until Sept 2025.
As a PPC Team Lead, you will play a pivotal role in our Performance Marketing team. You will be responsible for developing and implementing the strategy and framework for all search advertising activities including Google Ads, Microsoft Ads, Apple Search Ads, and other platforms. You will manage budgets, drive change and innovation, and serve as a subject expert in.
You will also oversee the team's performance, ensuring key performance indicators and commercial targets are met. You will maintain high quality standards, ensure compliance with promotional materials, and optimize the creative and proposition strategy for the search channel.
What You Will Do
- Build the 3-year strategy & framework for UK Digital for all Search activity including Google Ads, Microsoft Ads, Apple Search Ads and other search advertising platforms.
- Manage budgeting and forecasting cycles to align with financial targets set quarterly delivering YoY growth in acquisition.
- Drive change, adopting new channels and capabilities / platforms as they arise.
- Clearly describing commercial benefits of changes as they are delivered.
- Seen as a subject matter expert and has additional specialist responsibilities in onboarding new technology used to automate processes and improve customer journeys.
- Oversees all Search activity.
- Accountable for the team`s performance, including achievement of key KPIs and commercial targets.
- Conduct weekly team meetings to follow up on tasks and make sure the team is on track with their KPIs.
- Work to high quality standards, ensuring errors in execution (creative, audience, proposition) are always registered, and minimised.
- Responsible for ensuring that all promotional materials are compliant, appropriate, and competitive.
- Responsible for day-to-day management of a medium-sized team.
- Recruitment, performance management and development.
Qualifications
- People management experience is required.
- Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.
- Experience in PPC marketing including proven experience of working with Google Ads and other advertising platforms.
- Igaming experience is preferred.
- Demonstrated ability to think creatively and strategically; ability to articulate ideas clearly.
- Good understanding of User Journeys, UX, Usability and Front-End technologies used to deliver them.
- Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority.
- Ability to communicate appropriately to different levels of stakeholders, using relevant levels of detail.
- Experience of managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation.
Additional Information
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:
- Generous group bonus scheme
- Hybrid working – 2 days in the office
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional “It’s Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
- Paid subscription to LinkedIn Learning
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
