Discover a Home for Your Talents
Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.
Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!
What awaits you in this role?
We are looking for a passionate Lead – Media Planning who will join our team at Global Brand Management Directorate.
Be a part of the HQ media & customer acquisition & trade team to work with regions to land the brand based global media strategy to the countries.
- Develop and oversee the annual and campaign-specific media plans for HQ specific projects.
- Ensure alignment with the brand's marketing objectives and global guidelines.
- Combine data analysis, technical knowledge, local feedback, and market understanding to manage complex campaigns and meet the objectives.
- Plan and manage media investments with 4P mindset.
- Deliver, optimize and report holistic & KPI based media campaigns with HQ media budget.
- Analyze campaign performance data and provide and share actionable insights to optimize future plans.
- Explain complex results through simple yet innovative visuals.
- Identify and test emerging media opportunities and trends to ensure the brand stays ahead in the digital and traditional media landscape.
- Test new tools and channels with the pilot countries as a POC and share the results with the global marketing teams.
- Support the development of platform-specific media packs (e.g., Google Pack, YouTube) to enhance media effectiveness.
- Understand category trends, analysis local country’s needs and gather consumer insights to feed in product communication media strategy.
- Oversee relationships with media agencies and global platform partners like Google, Meta, and Programmatic platforms.
The position is located in Sütlüce, İstanbul.
How do we describe the perfect match?
- Bachelor's Degree Marketing, Media, or a related field.
- Minimum of 6 years of experience in media planning and buying, preferably in a multinational environment.
- Fluency in English is a must, with exceptional communication skills.
- Strong knowledge of media platforms, digital and traditional media channels.
- Proven ability to manage large budgets and deliver measurable results.
- Exceptional analytical skills and proficiency in media performance tools and platforms.
- Experience working with global media agencies and platform partners.
- Familiarity with Share of Voice (SOV) and Market Share (MS) metrics.
- Proficiency in media planning software and analytics tools.
- Preferred: Experience in Home Appliances or retail industries.
- Strong communication and interpersonal skills with the ability to influence and collaborate across diverse teams.
- Flexible and open to new perspectives.
- A great team player with a self-initiative mindset.
- Being open to communication is always our priority.
Equal Opportunity Employer
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.
At Beko, where it feels like home, we invite you to explore…
- Professional Development: Access tailored opportunities through our global minds network.
- Global Community: Contribute to a community of like-minded individuals.
- Well-being: Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
- Innovation Culture: Experience continual growth in our innovative environment.
- Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.
- Flextra Benefits: Customize your benefits with our flexible program.
- Exclusive Discounts: Enjoy discounts on appliances and more via Koç Ailem membership.
Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.
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