Company Overview
PLAION is a dynamic and diversified business in the global entertainment sector with over three decades of history. We specialize in the publishing, development and distribution of games, merchandise, and films, masterfully crafting franchises that captivate audiences worldwide. Our award-winning games like Dead Island, Kingdom Come: Deliverance, Metro and Road 96 attract millions of fans. Our vast games network with eight game development studios and fifteen regional publishing offices is complemented by PLAION PICTURES – our independent film publisher and distributor. We further extend our global influence with our merchandise production and expansive, worldwide distribution capabilities. Moreover, our strong foothold in the Virtual Reality (VR) domain highlights PLAION’s commitment to varied innovative gaming experiences. We are seeking a data-driven, results-oriented Senior Paid Media Manager (all genders) to lead our paid media strategy, campaign execution, and performance optimization across various channels. This role requires a strategic thinker with a strong analytical background who can leverage advanced tools and techniques to maximize ROI and support business growth. This position can also be filled remotely, especially in Spain, France and the UK.
Your Tasks
- You develop, implement, and optimize paid media campaigns across search, social and programmatic platforms to achieve client business objectives.
- You analyze campaign performance using analytics tools (e.g. Google Analytics, Looker Studio) and provide actionable insights.
- You also continuously improve campaign effectiveness through A/B testing and experimentation.
- You own and optimize budgets, bidding strategies and performance to maximize return on ad spend.
- You work closely with creative, product and account teams to align campaigns with overall brand messaging and ensure cohesive execution.
- You present performance insights, strategy recommendations and reports to clients and senior leadership, ensuring clear communication of value and outcomes.
- You stay updated on the latest media trends, AI/ML techniques for campaign optimization, and competitive activities to keep our strategies cutting-edge.
- You mentor junior team members, fostering a culture of knowledge sharing, strategic thinking and continuous improvement.
Your Profile
- You have demonstrated professional experience in developing and executing successful global media strategies.
- You have strong analytical skills with the ability to interpret complex datasets.
- You have excellent communication and interpersonal skills.
- You are familiar with diverse media channels and advertising platforms.
- You have experience in coordinating with external agencies.
- You got prior experience managing media for high-profile brands or multiple client accounts.
- You have a understanding of AI and machine learning for process automation and performance optimization.
- You have proficiency in Excel and PowerPoint for Reporting and Presentations.
What we offer
- We provide a hybrid working model/remote possibilities, flexible working hours, work from anywhere.
- We provide local company benefits such as company events, language courses, Mental Health First Aiders, fitness cooperations, bicycle leasing, company subsidized pension contribution, etc.
- Leadership Development Program.
- We provide a wide range of training and development opportunities as part of our global PLAION Academy.
- At PLAION we believe in the power of affinity groups and support various communities (e.g. LGBTQAI+, Women at, Helping Hands, AI, Accessibility) to learn new skills, provide mutual support and encourage free, self-determined development.
- We provide a casual work environment with open door policy.
- You will have the opportunity to share your passion for games and films with colleagues on a daily basis and at industry events.
- You will have free access to all our games and of course our films!
- ARE YOU READY TO SHAPE THE FUTURE OF GAMES AND OUR COMPANY?
We look forward to receiving your application via our career page!
The application process consists of a potential screening call and two rounds of interviews - a designated professional challenge might be included in the process.
Come and join us now!
PLAION GmbH - Lochhamer Str. 9 - 82152 Planegg/Munich - www.plaion.com
