Company Description
At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
Forbes Marketplace is looking for an SEM Manager to join the Forbes Marketplace Performance Marketing team. The position, reporting to the SEM Lead, will help lead our paid marketing program across multiple verticals. Proven account management and leadership experience are essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on!
Responsibilities
- Work within our in-house PPC team to deliver performance goals.
- Daily duties include ensuring best practice PPC strategies are executed to high standards to deliver business goals.
- You will need to demonstrate you can leverage automated bidding to deliver business goals.
- You will be responsible for managing the growth of several PPC accounts under a business vertical.
- You must demonstrate you can analyse data and explain PPC performance.
- You must show you can communicate well with multiple stakeholders in the business to deliver performance goals (Business Development, Data, Engineering, SEO, Compliance & Finance).
- You must demonstrate you can work with our Google and Microsoft account managers to deliver performance goals.
- You must be able to demonstrate you can accelerate account performance by effective use of Beta's and testing.
- You must be able to demonstrate you can generate ideas to strengthen account performance.
- You must show you can effectively manage people with 1 or 2 direct reports.
- You must be able to delegate tasks effectively to ensure deadlines are delivered.
Requirements
- Highly motivated individual with a proven track record for exceeding expectations.
- Proven 4/5+ years' experience in PPC campaign management (Google & Microsoft ads).
- You are enthusiastic about search marketing and are looking forward to new opportunities to develop your PPC skills and people management skills while growing and developing as a person.
- You are an analytical-minded person, and you enjoy complex problem-solving
- You enjoy working in a team environment and look forward to supporting the team and business to meet required goals.
- Experience in affiliate marketing - a plus
- Experience in running Display or YouTube for performance marketing - a plus
Benefits
- Competitive compensation package
- Ability to work remotely
- Unlimited PTO
- Every third Friday of the month off
- Winter break closure; the week between Christmas and New Years
- Home office setup
- Wellness reimbursement
Additional Information
Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
