Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles 'n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We're always searching the center store for the next exciting product to add to our portfolio, and right now, we're growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That's where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we're just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we're always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that's evident on grocery store shelves and families' tables across North America.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking a Media Manager to help build and execute data driven digital marketing programs to support Walmart and Sam's Club. Planning, measuring and optimizing digital media programs is a key part of this role, and ecommerce experience is key to being successful in this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Working Location: Hybrid
The Media Manager, Walmart & Sam's Club role can be based in either Lakeville, MN or Bentonville, AR
Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week.
Responsibilities And Accountabilities
Media Planning
- Digital media campaign planning, activation, and optimization across retail media tactics
- Plan retail media budgets across wide variety of channels for key customers including Walmart, Amazon, Target, Chewy and/or Kroger
- Lead retail media capabilities evaluations and provide recommendations for future spend
Media Measurement
- Outline measurement goals for media spend across subset of retail partners
- Translate data into actionable insights, identifying opportunities and risks
- Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization
- Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
Creative Strategy
- Creative approach and execution for paid media across multiple e-commerce channels
- Own full creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment
- Lead process for creative optimizations & testing strategies, including A/B testing at key customers
Strategic Collaboration
- Work with cross-functional teams including Brand, Sales, & MarComm
- Combine brand insights with sales priorities & deploy into digital media investments
- Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
- Educate partners on the changing landscape of digital & retail media
Leadership
- Direct and delegate fundamental responsibilities to individuals new in their career
- Coach and develop associate media managers
Qualifications
Education
BA required. Marketing, Communications, or Journalism preferred.
Experience
- 5-7 years marketing, media planning, and/or strategy experience
- Ecommerce experience required
- Digital experience on agency or client side required
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
- Critical thinker with strong, proven analytical skills
- Detail oriented with excellent organization skills
- Experience in multiple digital media channels, search, programmatic and social experience preferred
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Excellent written, communication, and presentation skills
