Company Overview
Are you passionate and hardworking? Do you thrive in an entrepreneurial environment? beqom is a fast-growing B2B software company focused on managing total compensation for leading enterprises. We support some of the world's most exciting brands with mission-critical business processes, helping them attract, retain, and motivate talent through equitable and transparent pay.
Our comprehensive compensation suite integrates unified data, complete pay management solutions, and AI-enabled pay intelligence. This helps companies comply with regulations, optimize compensation decisions, and achieve better business results. By bringing clarity, equity, and motivation to the workforce, we ensure employees know their worth, excel in their roles, and receive fair rewards.
At beqom, you'll be surrounded by passionate, hardworking, and smart individuals dedicated to helping organizations unlock their talent's full potential. If this inspires you, let’s get in touch.
Job Purpose
The Demand Generation Manager will play a critical role in driving business growth by designing and executing strategic marketing initiatives that attract and nurture high-quality leads. This role balances the creation and management of demand generation campaigns with a strong focus on marketing operations, ensuring the scalability and efficiency of marketing processes.
Duties and Responsabilities
- Develop and implement comprehensive demand generation strategies in alignment with company objectives, leveraging HubSpot's capabilities.
- Maintain data health within HubSpot by implementing and enforcing best practices for data cleanliness, segmentation, and enrichment.
- Manage lead scoring, lead lifecycle processes, and marketing attribution models.
- Manage end-to-end execution of integrated campaigns across various channels, including email, LinkedIn, Facebook, Twitter, and other relevant platforms.
- Utilize HubSpot to design, deploy, and analyze email campaigns that nurture leads through the buyer's journey, optimizing for engagement and conversion.
- Collaborate with our digital agency to develop and optimize pay-per-click (PPC) campaigns and maintain a good understanding of search engine optimization (SEO) best practices.
- Monitor and analyze campaign performance data to identify areas for improvement and make data-driven adjustments to optimize results.
- Develop KPIs, track key metrics, and provide regular performance reports to stakeholders, highlighting successes and recommending optimizations.
- Contribute to content planning efforts by providing insights into target audience preferences, content trends, and opportunities.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels and touchpoints.
- Stay informed about industry trends, emerging technologies, and best practices to continuously enhance demand generation strategies.
Profile we´re looking for!
Must have
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- 5+ years of proven experience in demand generation, with a focus on B2B SaaS or technology industries.
- HubSpot proficiency and certification is a requirement.
- Strong expertise in email marketing, social media management (LinkedIn, Facebook, Twitter), PPC, and SEO.
- Proven track record of creating and executing successful demand generation campaigns that drive leads and revenue.
- Analytical mindset with the ability to derive actionable insights from campaign data.
- Exceptional communication skills, both written and verbal, to collaborate with cross-functional teams and present findings to stakeholders.
- Strategic thinker with the ability to develop and execute data-driven plans that align with business objectives.
Why join us?
- Dynamic environment favoring initiative and autonomy.
- Great opportunity to learn on the job and expand your horizons!
