Paid Media Digital Marketer (Maternity Cover)

ADI Global Distribution • Full-time • Oldham, Greater Manchester, England, United Kingdom • 1w ago

Job Description

We are seeking a highly skilled Paid Media Digital Marketer with demonstrated expertise in Google and Amazon advertising to join our dynamic digital marketing team. In this role, you will be responsible for developing, implementing, and optimizing paid media campaigns for our 1P and 3P categories of products across multiple platforms to drive traffic, increase brand awareness, and maximize ROI. Your deep understanding of digital advertising strategies in acquisition and retention campaigns will be essential in leveraging data-driven insights to enhance campaign performance.

Job Duties

Responsibilities may shift or change priority based on evolving project needs, but will likely include:

Drive campaigns for owned and third-party brands through Google
Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.)
Define campaign goals, target audiences, budgets, and bidding strategies
Partner to ensure ad copy compelling and design visually appealing
Conduct thorough keyword research to identify relevant search terms
Analyze search trends and competitor activity
Build and manage keyword lists, including negative keywords
Optimize keyword bids and match types to improve ad relevance and quality score
Set up conversion tracking and implement necessary tags
Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS)
Conduct A/B testing to optimize ad performance
Monitor campaign performance and make data-driven adjustments
Collaborate with web development and design teams to create effective landing pages
Ensure landing pages are optimized for conversions
Test different landing page elements to improve performance
Set and manage advertising budgets effectively
Allocate budget across different campaigns and channels
Forecast ad spend and monitor budget pacing
Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality
Configure, maintain and validate pricing across platforms and storefronts

You Must Have

Digital Marketing experience
2+ years working with Google Ads
Working knowledge of Google Ads Manager, LinkedIn Navigator, Meta Business Suite
Experience creating, implementing, and measuring proven demand capture, creation and retention

We Value

Google Ads Manager certification is highly desired
Proficiency in data analysis and familiarity of analytics tools (GA4, Google Ads Reporting, Sprout Social Reporting, LinkedIn Campaign Manager, Meta Business Suite)
Comfortable operating in an evolving landscape and matrixed environment with a high degree of autonomy and accountability
Interested in distribution, Demand Generation Digital Experience, Digital Marketing/Demand Generation or Customer Experience
Data-driven and detail oriented with a focus on delivering high value optimisations to ensure KPI achievement
Strong experience of multi-campaign management and support delivery across multiple functions
Experience in project management tools is highly desired
Revenue focused mindset

Nice to Have

Ability to speak another language

What is in it for You

Potential introduction for a future permanent role when available
Competitive salary
Modern and nice working environment
Possibilities to develop

About Us

Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.