Performance Marketing Manager (Maternity Cover)
Location: Dublin, Ireland. Hybrid working available
Employment Type: Full-time, Temporary (Maternity Cover)
About PhoneWatch
PhoneWatch is Ireland's leading provider of monitored home security systems, trusted by thousands of homeowners for over 30 years. We are committed to delivering peace of mind to our customers through innovative security solutions, a dedicated team, and rapid emergency response. Join us as we continue to make a meaningful impact on the safety of families and homes.
Role Summary
We’re seeking an experienced and results-driven Performance Marketing Manager to join our dynamic marketing team for a maternity cover period. In this role, you will be responsible for driving our online acquisition strategy, managing digital campaigns across multiple channels, optimizing media spend, and ultimately delivering high-quality leads. You will play a crucial part in scaling our performance marketing efforts, analyzing results, and making strategic adjustments to drive growth and customer acquisition.
Key Responsibilities
- Campaign Strategy and Management: Develop, execute, and optimize multi-channel performance marketing campaigns (PPC, paid social, display, partner channels) to drive online traffic, conversions, and lead generation.
- Budget Management: Monitor and optimize media spend across platforms, ensuring cost efficiency and ROI while meeting performance goals.
- Data Analysis and Reporting: Analyze campaign results, providing insights, tracking KPIs, and creating reports that guide future strategy.
- Cross-functional Collaboration: Work closely with sales, creative, and product teams to align messaging, optimize the customer journey, and achieve business objectives.
- Audience Targeting and Segmentation: Leverage audience data and insights to refine targeting strategies, improve conversion rates, and enhance ad personalization.
- A/B Testing and Optimization: Drive ongoing experimentation to optimize creative assets, landing pages, and ad copy for performance improvement.
- Agency management: Liaise closely with our inhouse media buying team to ensure we are hitting all targets and all media and plans are optimised daily!
- Present performance updates weekly and monthly to key stakeholders.
- Work closely with other team members to ensure optimal lead acquisition strategies across brand and website platforms.
Requirements
- Minimum of 3 years in performance marketing, with a proven track record of managing and scaling digital campaigns.
- Analytical Skills: Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and Excel; data-driven mindset with strong attention to detail.
- Project Management: Ability to manage multiple campaigns, prioritize tasks, and work effectively in a fast-paced environment.
- Creative Insight: Experience collaborating with creative teams, with an eye for engaging ad copy and website landing pages.
- Strong Communicator: Effective written and verbal communication skills; able to present data insights clearly and persuasively.
- Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.
What We Offer
- Competitive Compensation including VHI and pension
- Onsite gym in our city centre offices
- Multiple benefits including bike to work, tax saver travel.
- Collaborative Culture: A supportive and passionate team dedicated to providing security and peace of mind to Irish families.
- Professional Development: Opportunities for skill-building and career advancement.
Ready to Make an Impact? If you’re a results-oriented performance marketing professional with a passion for data-driven strategies and innovation, we’d love to hear from you!
Apply now
About PhoneWatch
PhoneWatch, part of Sector Alarm, is one of Ireland’s leading safety providers with almost 120,000 satisfied and safe customers nationwide. In operation since 1991, we deliver safety to our customers by providing superior alarm solutions for homes and businesses with excellent customer service as evident by consistent 96% customer satisfaction scores.
Sector Alarm is one of Europe’s leading safety providers with more than 650,000 satisfied and safe customers. We have been in operation for over 25 years and deliver superior alarm solutions to homeowners and businesses across Europe. Providing excellent customer service is extremely important to us and we are proud of our consistent 95% customer satisfaction rating.
Sector Alarm has experienced strong growth over the years and is continuing to expand in both new and existing markets. Today, we are over 3,000 employees operating in Norway, Sweden, Finland, Ireland, Spain, France and Italy and Portugal. Our focus on hiring the right people has enabled us to offer customers state-of-the-art security solutions and gain strong market positions in the countries where we operate.
We offer exciting career opportunities in a company with an ambitious growth strategy and fantastic colleagues. If you share our passion for providing innovative solutions that offer safety and peace of mind, are 100% goal focused and are looking for a fun, fast paced work environment - we would love to hear from you.
