We help brands make BOLD MOVES
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign." Now we hear "Take me from 4th to 1st in my category" "Help me grow 10% in a market declining 10%" "Make me the most loved brand in my industry" These are huge asks of media, that can't be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold Moves bring bigger ROI This approach works for our clients, our people and consumers – it's why we are recognised as the UK's best media agency.
Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
Overview
Background: At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M's Paid Social, Paid Search and Programmatic activity across 60 markets worldwide. Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of 50, we are based in four different offices: London (20), India (20), Colombia (7) and New York (3), with all client leadership and strategy governance sitting in the London office.
The Role
The global social activation hub in London manages all Tiktok activity for H&M. We work closely with our planning teams to ensure H&M is activating the most innovative, effective content possible. We will also work closely with our counterparts in India, who manage the activation across Meta, Snapchat & Pinterest.
Responsibilities
Key Responsibilities
- Build campaigns on Tiktok, as well as other social platforms when required
- Effectively communicate with planning teams & clients to ensure all builds go smoothly
- Ensure all campaigns are pacing on target, avoiding any over- or under-spends
- Help train more junior team members
- Deliver regular reports for our clients to monitor campaign performance
- Participate in bi-weekly & monthly client calls, where you will be giving relevant campaign insights to help improve future campaign performance
- Work closely with our platform reps to ensure all activations run as planned
Team Responsibilities
- Embrace and drive positive culture within your team
Additional Information
Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
